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Exam 17: Retailing and Multichannel Marketing

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Question 61

True/False

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One significant potential benefit of the Internet channel is its ability to enable retailers to provide personalized offerings and services for each customer.

A) True
B) False

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Question 62

Multiple Choice

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When a company offers consumers the ability to make purchases via a smartphone,this is known as

A) M-commerce.
B) smart retailing.
C) cell selling.
D) P-commerce.
E) channel expansion.

F) A) and C)
G) B) and D)

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Question 63

Multiple Choice

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John used to work for a large,well-known retailer.He left that company to work for a much smaller company,and in doing so,he discovered that the channel functions were handled very differently in the smaller firm.Looking back at his experience,he noticed that larger firms

Which of the following represents the best reason a manufacturer of high-end products might consider selling products in a warehouse club?

Many retailers and some manufacturers are exploring the use of an omnichannel or multichannel strategy in which they sell in more than one channel,for example,the Internet and stores.

Retailing is defined as the set of business activities that

Amber has developed a line of organic lotions and handmade soaps with unique,herb-based scents and a touch of bee balm.She plans to sell these products to the wealthy residents of a nearby resort town.Which level of distribution intensity is probably best for this product?

The larger and more sophisticated the channel member,the more likely that it will use supply chain intermediaries.

Compared to conventional supermarkets,warehouse clubs have

Sophia could not afford expensive furnishings,but wanted a stylish home.After researching many options,she went to a local Target to purchase the trendy lamps,pillows,and art featured on its ads and website.As a consumer,which retailing challenge was Sophia likely responding to?

Bertone's Office Supplies has decided to branch out from its existing stores.It plans to start sending out a catalog,and also to sell its products online.Bertone's is adopting

Although customers expect across-the-board pricing consistency,why might a retailer use a variety of pricing strategies?

Andy purchased a number of books from Amazon.com,and he learned to trust the recommendations made to him.More than once he was pleasantly surprised at the books and authors he discovered this way.In this case,Amazon.com was creating value for Andy through

One of the most fundamental activities of retailers is to provide __________,satisfying the needs of their target market.

Because many consumers choose stores based on proximity to their workplaces or homes,great locations are

Retailers address the conflict between consumers wanting or needing only one item and manufacturers wanting to produce and ship in quantity by providing

Internet buyers are sometimes surprised to see online retailers using information about their past purchases to customize promotions targeted to them the next time they visit the retailer's website.The retailer is using the information to

Because of the way __________ buy merchandise,customers can never be confident that the same merchandise will be in stock each time they visit the store.

Annabeth is looking for a Michael Kors chronograph watch,and assumes she can view and try them on at Macy's.She makes a special trip to the store to look at the watches,and selects the style she likes best.Which aspect of choosing a retail partner allowed Annabeth to confidently shop for this item at a particular store?

When writing news stories,journalists are taught to answer the questions of who,what,when,where,and why.How is the job of retailers similar to that of journalists?