Question 1

grassroots movement started in the 1960s to increase the influence,power,and rights of consumers in dealing with institutions is referred to as __________.

Accepted Answer

A)   Naderism
B)   consumerism
C)   green marketing
D)   anti-corporate activism
E)   consumptionismF) B) and D)
G) B) and C)

Question 2

Discretionary income refers to

Accepted Answer

A)   the money deducted from a person's paycheck to pay for federal, state, and local taxes.
B)   the total amount of money made by a single individual in his or her lifetime.
C)   the money a consumer has left after paying taxes to use for necessities such as food, shelter, clothing, and transportation.
D)   the money that remains after paying for taxes and necessities.
E)   the money that is spent for necessities or charitable causes that is exempt from taxation.F) A) and E)
G) B) and C)

Question 3

Younger members of Generation Y,also known as __________,are determined to make a difference in the world,and by doing so,make the world a better place.

Accepted Answer

A)   activists
B)   sustainers
C)   progressives
D)   reformers
E)   millennialsF) B) and D)
G) C) and E)

Question 4

Gross income refers to

Accepted Answer

A)   the money that remains after paying for taxes and necessities.
B)   the money deducted from a person's paycheck to pay for federal, state, and local taxes.
C)   the money a consumer has left after paying taxes to use for necessities such as food, shelter, clothing, and transportation.
D)   the total amount of money made by a single individual in his or her lifetime.
E)   the total amount of money made in one year by a person, household, or family unit.F) A) and B)
G) A) and C)

Question 5

the director of marketing for Littleton Hospital,you must conduct an environmental scan to help create a five-year marketing plan for the hospital.Which of the following environmental trends should you consider to be the MOST IMPORTANT?

Accepted Answer

A)   The number of people in the geographic area who are 65 years or older will increase by 23 percent during the next five years.
B)   By the year 2015, baby boomers will control more than 50 percent of all consumer expenditures in the United States.
C)   The Littleton community has seen a rise in dual-income households.
D)   By the year 2025, robotics will play a major role in surgical procedures.
E)   Twenty percent of the local population is of Hispanic origin.F) A) and B)
G) A) and C)

Question 6

statistical area of at least one urbanized area of 50,000 or more people and adjacent territory that has a high degree of social and economic integration is referred to as a

Accepted Answer

A)   micropolitan statistical area.
B)   metropolitan statistical area.
C)   downtown statistical area.
D)   zip code.
E)   combined statistical area.F) C) and E)
G) None of the above

Question 7

Office Depot has given its staff wireless tablet devices.When customers inquire about a product,a computer-equipped sales associate can pull up detailed information about the product from the corporate database.In addition,employees at one store can contact employees at another store for advice or information.This is an example of how a(n) __________ can be used to enhance marketing.

Accepted Answer

A)   Internet service provider
B)   web exchange
C)   commercial online service
D)   extranet
E)   intranetF) A) and D)
G) B) and E)

Question 8

year,the Parker family used to eat at nice restaurants almost four times a week.Even though Mr.Parker received a 5 percent raise,the cost of living rose by 7 percent.As a result,the family now eats most of their meals at home,dining out only four times a month.This reflects

Accepted Answer

A)   a decrease in the number of fine restaurants that can stay in business during times of economical downturn.
B)   a reaction to a loss of discretionary income.
C)   a significant drop in disposable income since there was a negative gain in income.
D)   a rise in deflation.
E)   a shift from spending to investing.F) C) and E)
G) A) and B)

Question 9

Exurbs are

Accepted Answer

A)   statistical areas of at least 50,000 or more people.
B)   remote suburbs.
C)   statistical areas of at least 10,000 but less than 50,000 people.
D)   statistical areas that contains a population of 2.5 million or more.
E)   the combination of metropolitan statistical areas and micropolitan statistical areas.F) C) and E)
G) All of the above

Question 10

sudden drop in the average consumer income would be an example of which environmental force?

Accepted Answer

A)   economic
B)   competitive
C)   technological
D)   social
E)   regulatoryF) A) and C)
G) A) and D)

Question 11

Before displaying the BBB Online logo on their websites,participating companies must: (1) be members of their local Better Business Bureau; (2) have been in business for at least one year; (3) have agreed to participate in BBB's advertising self-regulation program; (4) agree to abide by the BBB Code of Business Practices; and (5)

Accepted Answer

A)   actively recruit other firms in their industry to become BBB members.
B)   guarantee their customers the best quality, price, and service at all times.
C)   use the products and services of fellow BBB members whenever possible.
D)   pay a yearly registration fee based on a sliding scale of the previous year's profits.
E)   work with the BBB to resolve consumer disputes that arise over goods or services promoted or advertised on their site.F) A) and E)
G) C) and E)

Question 12

Figure 3-A
-U.S.Office of Management and Budget has developed a classification system that defines geographic areas based on the size of the population that is contained within them.The U.S.Census Bureau uses these statistical areas to collect,tabulate,and publish various reports on demographic profiles and economic activity.Based on Figure 3-A above,which of the following best defines a metropolitan division within the Dallas-Fort Worth metroplex?

Accepted Answer

A)   the counties in the darker shaded areas (e.g. Grayson [Sherman-Denison], Collin, Delta, Dallas, Kaufman, Johnson, Tarrant, Parker, Wise, etc.) 
B)   the cities of Mineral Wells, Gainesville, Bonham, Athens, and Granbury (within their respective counties)  in the lighter shaded areas
C)   the counties of Wise, Parker, Tarrant, and Johnson bounded by the black line
D)   the Fort Worth-Arlington area (within Tarrant county)  that is within the darker shaded area
E)   the entire set of counties in the light and darker shaded areasF) C) and E)
G) C) and D)

Question 13

Medication sensors have been developed that can dispense medicines by circulating within the arteries of the body and sensing when the medication is needed.This is an example of how __________ forces help improve or replace existing products and companies.

Accepted Answer

A)   ecological
B)   regulatory
C)   legal
D)   competitive
E)   technologicalF) A) and E)
G) C) and D)

Question 14

a firm or business displays the Better Business Bureau (BBB) Accredited Business logo on its store window or website,it assures consumers that

Accepted Answer

A)   the company's products comply with current safety standards set by the Consumer Product Safety Commission.
B)   it is a member of a voluntary alliance of companies whose goal is to help maintain fair business practices.
C)   the firm has met the standards for qualification as a green marketing firm.
D)   the firm takes a proactive stance on diversity in the workplace.
E)   the company incorporates sustainable business practices.F) A) and E)
G) None of the above

Question 15

Efforts by manufacturers to avoid waste by decreasing the amount of packaging they use is termed __________.

Accepted Answer

A)   shrinkage
B)   downsizing
C)   recycling
D)   postcycling
E)   precyclingF) None of the above
G) C) and E)

Question 16

an inflationary economy,the cost to produce and buy products and services __________ as prices __________.

Accepted Answer

A)   increases; increase
B)   increases; decrease
C)   decreases; increase
D)   decreases; decrease
E)   does not change; increaseF) A) and B)
G) B) and C)

Question 17

Competition refers to

Accepted Answer

A)   identical products that perform identical functions.
B)   any for profit organization that targets the customers of other organizations.
C)   alternative firms that could provide a product to satisfy a specific market's needs.
D)   any product or service that vies for a portion of a customer's discretionary income.
E)   the set of firms that operate in a given geographic region, regardless of product or service.F) C) and D)
G) All of the above

Question 18

compared to Generation X,members of Generation Y are more likely to influence

Accepted Answer

A)   children's designer clothing lines.
B)   health care and insurance.
C)   retirement plans.
D)   all forms of communication.
E)   automobile design.F) B) and C)
G) A) and E)

Question 19

name given to the group of consumers who are described as self-reliant,supportive of racial and ethnic diversity,and better educated than previous generations is __________.

Accepted Answer

A)   Generation Z
B)   Generation Y
C)   millennials
D)   Generation X
E)   baby boomersF) A) and B)
G) C) and D)

Question 20

generation of children born between 1946 and 1964 is referred to as

Accepted Answer

A)   baby busters.
B)   baby boomlets.
C)   Generation Y.
D)   baby boomers.
E)   Generation X.F) None of the above
G) A) and B)

Exam 3: Scanning the Marketing Environment

Competition refers to

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Exurbs are

Correct Answer
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name given to the group of consumers who are described as self-reliant,supportive of racial and ethnic diversity,and better educated than previous generations is __________.

Correct Answer
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grassroots movement started in the 1960s to increase the influence,power,and rights of consumers in dealing with institutions is referred to as __________.

Correct Answer
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the director of marketing for Littleton Hospital,you must conduct an environmental scan to help create a five-year marketing plan for the hospital.Which of the following environmental trends should you consider to be the MOST IMPORTANT?

Correct Answer
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Medication sensors have been developed that can dispense medicines by circulating within the arteries of the body and sensing when the medication is needed.This is an example of how __________ forces help improve or replace existing products and companies.

Correct Answer
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Gross income refers to

Correct Answer
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an inflationary economy,the cost to produce and buy products and services as prices .

Correct Answer
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Efforts by manufacturers to avoid waste by decreasing the amount of packaging they use is termed __________.

Correct Answer
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statistical area of at least one urbanized area of 50,000 or more people and adjacent territory that has a high degree of social and economic integration is referred to as a

Correct Answer
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compared to Generation X,members of Generation Y are more likely to influence

Correct Answer
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generation of children born between 1946 and 1964 is referred to as

Correct Answer
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Discretionary income refers to

Correct Answer
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sudden drop in the average consumer income would be an example of which environmental force?

Correct Answer
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year,the Parker family used to eat at nice restaurants almost four times a week.Even though Mr.Parker received a 5 percent raise,the cost of living rose by 7 percent.As a result,the family now eats most of their meals at home,dining out only four times a month.This reflects

Correct Answer
verified

a firm or business displays the Better Business Bureau (BBB) Accredited Business logo on its store window or website,it assures consumers that

Correct Answer
verified

Younger members of Generation Y,also known as __________,are determined to make a difference in the world,and by doing so,make the world a better place.

Correct Answer
verified

Exam 3: Scanning the Marketing Environment

Competition refers to

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Exurbs are

Correct AnswerverifiedShow Answer

name given to the group of consumers who are described as self-reliant,supportive of racial and ethnic diversity,and better educated than previous generations is __________.

Correct AnswerverifiedShow Answer

grassroots movement started in the 1960s to increase the influence,power,and rights of consumers in dealing with institutions is referred to as __________.

Correct AnswerverifiedShow Answer

the director of marketing for Littleton Hospital,you must conduct an environmental scan to help create a five-year marketing plan for the hospital.Which of the following environmental trends should you consider to be the MOST IMPORTANT?

Correct AnswerverifiedShow Answer

Medication sensors have been developed that can dispense medicines by circulating within the arteries of the body and sensing when the medication is needed.This is an example of how __________ forces help improve or replace existing products and companies.

Correct AnswerverifiedShow Answer

Gross income refers to

Correct AnswerverifiedShow Answer

an inflationary economy,the cost to produce and buy products and services __________ as prices __________.

Correct AnswerverifiedShow Answer

Efforts by manufacturers to avoid waste by decreasing the amount of packaging they use is termed __________.

Correct AnswerverifiedShow Answer

statistical area of at least one urbanized area of 50,000 or more people and adjacent territory that has a high degree of social and economic integration is referred to as a

Correct AnswerverifiedShow Answer

compared to Generation X,members of Generation Y are more likely to influence

Correct AnswerverifiedShow Answer

generation of children born between 1946 and 1964 is referred to as

Correct AnswerverifiedShow Answer

Discretionary income refers to

Correct AnswerverifiedShow Answer

sudden drop in the average consumer income would be an example of which environmental force?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

year,the Parker family used to eat at nice restaurants almost four times a week.Even though Mr.Parker received a 5 percent raise,the cost of living rose by 7 percent.As a result,the family now eats most of their meals at home,dining out only four times a month.This reflects

Correct AnswerverifiedShow Answer

a firm or business displays the Better Business Bureau (BBB) Accredited Business logo on its store window or website,it assures consumers that

Correct AnswerverifiedShow Answer

Younger members of Generation Y,also known as __________,are determined to make a difference in the world,and by doing so,make the world a better place.

Correct AnswerverifiedShow Answer

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an inflationary economy,the cost to produce and buy products and services as prices .

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