Question 1

Extending credit to customers would be an example of a __________ function.

Accepted Answer

A)   transactional
B)   logistical
C)   facilitating
D)   buying
E)   risk takingF) B) and C)
G) A) and B)

Question 2

Figure 15-4
-Figure 15-4 above depicts the four most common marketing channels for business products and services.Channel "C" would be an appropriate marketing channel for __________.

Accepted Answer

A)   IBM mainframe computers
B)   Caterpillar excavators
C)   electrical motors
D)   industrial fasteners
E)   Bombardier aircraftF) D) and E)
G) B) and C)

Question 3

Horizontal conflict refers to conflict that occurs between

Accepted Answer

A)   two different levels in a marketing channel.
B)   members of upper management who make the marketing channel decisions and lower management who must implement these decisions.
C)   two producers of the same product vying for the same distribution channel members.
D)   two members in the same level of a marketing channel.
E)   a firm's and its customers' goals.F) B) and C)
G) A) and D)

Question 4

are some specific cost trade-offs that can be made in a logistics system?

Accepted Answer

Total logistics cost includes expenses a...

Question 5

of the following are buyer requirements for choosing a marketing channel EXCEPT:

Accepted Answer

A)   pre- or postsale services.
B)   convenience.
C)   variety.
D)   profitability.
E)   information.F) D) and E)
G) C) and E)

Question 6

most indirect marketing channel is employed where many small manufacturers and many small retailers and other intermediaries are used to help coordinate a large supply of the product.This channel is represented in Channel "D" in Figure 15-3 above.Which of the following products would most likely be marketed using this kind of channel?

Accepted Answer

A)   dental services
B)   automobiles
C)   pool supplies
D)   rugs made in India
E)   candy barsF) All of the above
G) None of the above

Question 7

producers and ultimate consumers deal with each other one-on-one,it is referred to as a(n)

Accepted Answer

A)   strategic channel alliance.
B)   marketing channel.
C)   direct channel.
D)   indirect channel.
E)   dual distribution channel.F) None of the above
G) C) and D)

Question 8

Which of the following statements regarding corporate vertical marketing systems is most accurate?

Accepted Answer

A)   Corporate vertical marketing systems can use either forward integration or backward integration but not both.
B)   Corporate vertical marketing systems increase distribution costs.
C)   Corporate vertical marketing systems increase investment but decrease fixed costs.
D)   Corporate vertical marketing systems are only effective with low-end consumer products.
E)   Corporate vertical marketing systems combine successive stages of production and distribution under a single ownership.F) A) and D)
G) A) and B)

Question 9

Disintermediation refers to channel conflict that arises when

Accepted Answer

A)   a channel member severs relationships with other channel members to work for or with a competing manufacturer.
B)   channel conflicts are resolved by a third party.
C)   a channel member bypasses another member and sells or buys product directly.
D)   channel conflicts are resolved through a binding arbitration from a panel of representatives from all channel members involved.
E)   the entire distribution chain is eliminated, such as when a company sets up its own wholesaler and retailer network.F) A) and B)
G) C) and D)

Question 10

the level of customer service increases,what happens to total logistics costs?

Accepted Answer

Studies indicate that customer service c...

Question 11

choosing the appropriate marketing channel,a firm should consider the interests that buyers might want fulfilled.These interests fall into four broad categories: (1) information; (2) convenience; (3) variety; and (4) __________.

Accepted Answer

A)   availability
B)   quality
C)   brand name recognition
D)   price
E)   pre- or postsale servicesF) B) and C)
G) D) and E)

Question 12

is one of the world's great business success stories because of its ability to reinvent itself to satisfy shifting customer needs in a(n) __________ global marketplace.

Accepted Answer

A)   stagnant
B)   dynamic
C)   inert
D)   lethargic
E)   apatheticF) A) and C)
G) A) and B)

Question 13

Another name for efficient consumer response systems is __________.

Accepted Answer

A)   customer logistics factors
B)   order replenishment systems
C)   minimum-inventory systems
D)   quick response systems
E)   web-based response systemsF) A) and C)
G) A) and B)

Question 14

textile artist can buy fabric,thread,and batting,create an heirloom quilt,and then sell the finished work to customers in a kiosk decorated with some of the quilts produced to entice customers who shop at the local strip mall.By designing the quilts and kiosk with aesthetic value,the artist creates __________ utility.

Accepted Answer

A)   application
B)   possession
C)   time
D)   place
E)   formF) B) and C)
G) A) and E)

Question 15

__________ specifically prohibits exclusive dealing and tying arrangements when they lessen competition or create monopolies.

Accepted Answer

A)   Sherman Act
B)   Robinson-Patman Act
C)   Federal Trade Commission Act
D)   Clayton Act
E)   Consumer Goods Pricing ActF) B) and D)
G) All of the above

Question 16

__________ can be compared to a pipeline through which water flows-making possible the flow of goods from a producer,through intermediaries,to a buyer.

Accepted Answer

A)   chain of command
B)   marketing hierarchy
C)   marketing agent
D)   marketing channel
E)   marketing middlemanF) C) and D)
G) B) and E)

Question 17

Vertical marketing systems refers to

Accepted Answer

A)   professionally managed geographically dispersed marketing channels designed to achieve channel economies and maximize marketing impact.
B)   professionally managed and centrally coordinated marketing channels designed to achieve channel economies and maximum marketing impact.
C)   retailer-sponsored cooperatives where small, independent retailers form an organization that operates a wholesale facility cooperatively.
D)   professionally managed geographically dispersed marketing channels that are controlled through strategic channel alliances.
E)   channel partnerships that share responsibility for ordering and physically distributing each other's products.F) A) and E)
G) B) and D)

Question 18

Industrial distributors perform functions that are most like which intermediary in the consumer goods marketing channel?

Accepted Answer

A)   manufacturers
B)   retailers
C)   agents
D)   wholesalers
E)   brokersF) C) and D)
G) A) and D)

Question 19

Dependability is the consistency of replenishment.This is important to all firms in a supply chain and to consumers.It can be broken into three elements: safe delivery,complete delivery,and __________.

Accepted Answer

A)   honest and accurate pricing
B)   quality products
C)   consistent lead time
D)   a well-informed delivery staff
E)   product warrantiesF) B) and C)
G) C) and E)

Question 20

Fox Entertainment Group counts among its assets a thriving TV production unit,a Hollywood movie studio,many TV stations,a half-dozen national cable networks,and almost two dozen regional sports networks.Since most of the shows produced at its TV production unit and many of the movies made at its studio are only televised on its cable TV networks,Fox Entertainment Group is an example of a(n)

Accepted Answer

A)   corporate vertical marketing system.
B)   integrated marketing system.
C)   contractual vertical marketing system.
D)   corporate horizontal marketing system.
E)   contractual horizontal marketing system.F) D) and E)
G) A) and D)

Exam 15: Managing Marketing Channels and Supply Chains

Horizontal conflict refers to conflict that occurs between

Correct Answer
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Another name for efficient consumer response systems is __________.

Correct Answer
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Figure 15-4 -Figure 15-4 above depicts the four most common marketing channels for business products and services.Channel "C" would be an appropriate marketing channel for __________.

Correct Answer
verified

Vertical marketing systems refers to

Correct Answer
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of the following are buyer requirements for choosing a marketing channel EXCEPT:

Correct Answer
verified

producers and ultimate consumers deal with each other one-on-one,it is referred to as a(n)

Correct Answer
verified

Extending credit to customers would be an example of a __________ function.

Correct Answer
verified

choosing the appropriate marketing channel,a firm should consider the interests that buyers might want fulfilled.These interests fall into four broad categories: (1) information; (2) convenience; (3) variety; and (4) __________.

Correct Answer
verified

Correct Answer
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Which of the following statements regarding corporate vertical marketing systems is most accurate?

Correct Answer
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Disintermediation refers to channel conflict that arises when

Correct Answer
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__________ can be compared to a pipeline through which water flows-making possible the flow of goods from a producer,through intermediaries,to a buyer.

Correct Answer
verified

is one of the world's great business success stories because of its ability to reinvent itself to satisfy shifting customer needs in a(n) __________ global marketplace.

Correct Answer
verified

Correct Answer
verified

Industrial distributors perform functions that are most like which intermediary in the consumer goods marketing channel?

Correct Answer
verified

the level of customer service increases,what happens to total logistics costs?

Correct Answer
verified
Studies indicate that customer service c...
View Answer

Correct Answer
verified

are some specific cost trade-offs that can be made in a logistics system?

Correct Answer
verified
Total logistics cost includes expenses a...
View Answer

Dependability is the consistency of replenishment.This is important to all firms in a supply chain and to consumers.It can be broken into three elements: safe delivery,complete delivery,and __________.

Correct Answer
verified

__________ specifically prohibits exclusive dealing and tying arrangements when they lessen competition or create monopolies.

Correct Answer
verified

Exam 15: Managing Marketing Channels and Supply Chains

Horizontal conflict refers to conflict that occurs between

Correct AnswerverifiedShow Answer

Another name for efficient consumer response systems is __________.

Correct AnswerverifiedShow Answer

Figure 15-4 -Figure 15-4 above depicts the four most common marketing channels for business products and services.Channel "C" would be an appropriate marketing channel for __________.

Correct AnswerverifiedShow Answer

Vertical marketing systems refers to

Correct AnswerverifiedShow Answer

of the following are buyer requirements for choosing a marketing channel EXCEPT:

Correct AnswerverifiedShow Answer

producers and ultimate consumers deal with each other one-on-one,it is referred to as a(n)

Correct AnswerverifiedShow Answer

Extending credit to customers would be an example of a __________ function.

Correct AnswerverifiedShow Answer

choosing the appropriate marketing channel,a firm should consider the interests that buyers might want fulfilled.These interests fall into four broad categories: (1) information; (2) convenience; (3) variety; and (4) __________.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which of the following statements regarding corporate vertical marketing systems is most accurate?

Correct AnswerverifiedShow Answer

Disintermediation refers to channel conflict that arises when

Correct AnswerverifiedShow Answer

__________ can be compared to a pipeline through which water flows-making possible the flow of goods from a producer,through intermediaries,to a buyer.

Correct AnswerverifiedShow Answer

is one of the world's great business success stories because of its ability to reinvent itself to satisfy shifting customer needs in a(n) __________ global marketplace.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Industrial distributors perform functions that are most like which intermediary in the consumer goods marketing channel?

Correct AnswerverifiedShow Answer

the level of customer service increases,what happens to total logistics costs?

Correct AnswerverifiedStudies indicate that customer service c...View AnswerShow Answer

Correct AnswerverifiedShow Answer

are some specific cost trade-offs that can be made in a logistics system?

Correct AnswerverifiedTotal logistics cost includes expenses a...View AnswerShow Answer

Dependability is the consistency of replenishment.This is important to all firms in a supply chain and to consumers.It can be broken into three elements: safe delivery,complete delivery,and __________.

Correct AnswerverifiedShow Answer

__________ specifically prohibits exclusive dealing and tying arrangements when they lessen competition or create monopolies.

Correct AnswerverifiedShow Answer

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Studies indicate that customer service c...
View Answer

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Total logistics cost includes expenses a...
View Answer

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