A) convenience products
B) shopping product
C) specialty products
D) unsought products
E) production goods
G) C) and D)
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A) not satisfying customers on critical factors
B) too little innovation
C) government intervention
D) too socially controversial
E) the idea was just plain "dumb"
G) A) and B)
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Test marketing involves offering actual ...View Answer
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A) potential profits
B) potential market share
C) potential risks
D) environmental factors
E) elements of the marketing mix
G) B) and C)
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A) adding Banana Nut Cheerios in addition to traditional Cheerios
B) moving from land-line telephones to cell phones
C) marketing the MacBook Air
D) changing the formula for Coca-Cola Classic
E) offering on-line marketing classes
G) A) and C)
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A) by special order from the manufacturer.
B) at an extremely small number of outlets.
C) at relatively few outlets.
D) at a large number of selective outlets.
E) on a widespread basis at many outlets.
G) A) and C)
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A) a product and all complementary counterparts of that product that are used to create the greatest customer value.
B) all products and product substitutions within an industry specified by a unique SIC code.
C) the total number of units produced and sold by a single manufacturer.
D) a group of products that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same types of outlets, or fall within a given price range.
E) a product, all its predecessors, and future models of that product, created from the same basic prototype.
G) C) and D)
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A) creates products solely for electronic and technical markets.
B) is highly formalized and research based.
C) develops and designs new products for other organizations.
D) determines the legal standing of products engaged in the business analysis stage of the new-product process.
E) runs patent searches for companies' seeking to buy-out pre-existing patents that if purchased would enable them to produce new products at a significantly lower cost.
G) B) and C)
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A) installations.
B) supplies.
C) raw materials.
D) accessory equipment.
E) components.
G) A) and E)
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A) SWOT analysis and environmental scanning.
B) concept testing and business analysis.
C) concept testing and product forecasting.
D) team development and SWOT analysis.
E) environmental scanning and concept testing.
G) A) and E)
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A) They are highly sought brand sensitive goods that one purchases from a wholesaler.
B) They are unsought products, so advertising targets consumers' impulsiveness.
C) They are nondurable goods and easily substitutable so consumers need to be reminded of their existence.
D) They are shopping products and can easily go out of stock.
E) They are semidurable goods, and advertising helps to maintain high inventories.
G) B) and C)
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A) the stage of the new product process where the target markets are selected and resources are allotted to reach them.
B) the process of identifying market segments that show potential and eliminating those that do not.
C) the stage of the new product process that specifies the features of the product and the marketing strategy needed to bring it to market and make financial projections.
D) a formal accounting of all monies spent and redistributing resources for the following fiscal year, accordingly.
E) the stage of the new product process that internally and externally evaluates new-product ideas to eliminate those that warrant no further effort.
G) B) and E)
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A) IBM
B) Microsoft
C) 3M
D) Kodak
E) Apple
G) C) and D)
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A) products for which there are no close substitutes.
B) products purchased for their prestige or high perceived value.
C) products a consumer will make a special effort to search out and buy.
D) items for which the consumer compares several alternatives on several criteria such as price, quality, or style.
E) items that the consumer does not know about or knows about but does not initially buy.
G) C) and D)
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A) Nondurable goods would rely more on advertising while durable goods would benefit more from a personal selling strategy.
B) Durable goods would benefit more on advertising while nondurable goods would benefit more from a personal selling strategy.
C) There is little if any difference between marketing actions between durable and nondurable goods; the key difference occurs between shopping and specialty products.
D) There is little if any difference between marketing actions between durable and nondurable goods; the key difference occurs between for profit and not for profit products and services.
E) The durable and nondurable classification applies to services as well as to products.
G) B) and D)
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A) In order to be classified as a product, an item must appeal to all five senses.
B) Music is not considered a product because it only involves a single sense-hearing.
C) In addition to appealing to the senses, some products also have intangible attributes.
D) To market a product that contains visual attributes you cannot use an auditory medium.
E) The aroma of chocolate chip cookies is considered a product because it affects one's senses.
G) A) and D)
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A) Duncan Hines cake mixes
B) Polaroid cameras
C) Quaker State motor oil
D) Rolex watches
E) Sony stereos
G) None of the above
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A) disrupts consumer's normal routine but does not require totally new learning.
B) require no new learning by consumers.
C) establishes new consumption patterns among consumers.
D) initiates obsolescence of a product class.
E) require consumers to learn entirely new patterns of behavior and product usage.
G) C) and E)
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A) the standardized procedures followed by a specific company for the inception, design, manufacturing, promotion, and distribution of new products.
B) a formalized statement of intent regarding what will be sold, to whom it will be sold, and by whom it will be sold.
C) maintaining compliance with all licensing, manufacturing, and distribution standards ascribed by the U.S.government Department of Trade.
D) a statement that identifies 1) a well-defined target market; 2) specific customers' needs, wants, and preferences; and 3) what the product will be and do.
E) a statement that identifies 1) a well-defined target market; 2) specific product or service attributes, and 3) who will be responsible for which tasks to bring the product to market.
G) A) and E)
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A) are under too much pressure from top management and release products without the network of services to support the physical product.
B) are kept out-of-the loop when it comes to the day-to-day operations of their departments.
C) there is too much competition amongst managers from different divisions, so whoever gets to market first supposedly "wins."
D) have too much authority and too little knowledge.
E) have more than adequate formal educations (MBAs) but too little real world experience.
G) A) and B)
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