Question 1

Distribution intensity is commonly divided into three levels:

Accepted Answer

A)   intensive, exclusive, and selective.
B)   primary, secondary, and tertiary.
C)   administered, vertical, and independent.
D)   global, national, and local.
E)   corporate, contractual, and independent.F) A) and D)
G) A) and E)

Question 2

Convenience for the customer is seldom a factor for manufacturers when choosing a retail partner.

Accepted Answer

A) True 
 B)False

Question 3

Considering what you know about their target markets and merchandise,which of the following retailers is least likely to have an online presence?

Accepted Answer

A)   department stores
B)   convenience stores
C)   category specialists
D)   off-price retailers
E)   full-line discount storesF) A) and C)
G) All of the above

Question 4

For retailers,when making decisions regarding place,a key ingredient to success is

Accepted Answer

A)   product placement promotion.
B)   convenient locations.
C)   private-label merchandise.
D)   off-price placement.
E)   customer relationship management.F) A) and C)
G) A) and D)

Question 5

Full-line discount,category specialist,and specialty stores are all types of __________ retailers.

Accepted Answer

A)   food
B)   general merchandise
C)   price sensitive
D)   limited demand
E)   special appealF) A) and B)
G) A) and C)

Question 6

What is unique about drugstores as a general merchandise retailer? What competitive pressures could limit growth in sales and profits?

Accepted Answer

Drugstores are specialty stores that con...

Question 7

Paul's family has owned and operated a small chain of conventional supermarkets for many years.Competition from a variety of other kinds of retailers has adversely affected the business.To address the new competitive reality,Paul wants to apply what he recently learned as a marketing major and he has recommended that his family's business should

Accepted Answer

A)   emphasize fresh, locally sourced perishables.
B)   target the broadest possible customer base.
C)   eliminate customer frills and extras.
D)   offer fewer private-label brands.
E)   offer more national brand packaged goods and few perishables.F) A) and B)
G) B) and E)

Question 8

When writing news stories,journalists are taught to answer the questions of who,what,when,where,and why.How is the job of retailers similar to that of journalists?

Accepted Answer

For retailers,"Who" is the target market...

Question 9

Belinda is opening an upscale outdoor cooking equipment store.If she wants to differentiate her store from competitors based on product offerings,what will she likely need to do?

Accepted Answer

She will need to create a line...

Question 10

As the old cliché claims,the three most important things in retailing are

Accepted Answer

A)   size, location, and convenience.
B)   price, promotion, and place.
C)   location, location, location.
D)   price, price, price.
E)   before, during, and after the sale.F) A) and D)
G) A) and C)

Question 11

How has the relationship between manufacturers and retailers changed?

Accepted Answer

Manufacturers used to dominate the suppl...

Question 12

Manufacturers might use selective distribution by allowing only a few selected retail customers in a territory to sell its products.

Accepted Answer

A) True 
 B)False

Question 13

Which type of store is small and offers a limited merchandise assortment at very low prices?

Accepted Answer

A)   specialty stores
B)   extreme-value retailers
C)   outlet stores
D)   limited assortment supermarkets
E)   convenience storesF) B) and C)
G) A) and E)

Question 14

Retailers' coupons,rebates,and online discounts are types of

Accepted Answer

A)   in-store promotions.
B)   specialty product displays.
C)   pricing promotions.
D)   off-price wholesaling.
E)   mass media advertising.F) None of the above
G) A) and C)

Question 15

Name three kinds of food retailers and five kind of general merchandise retailers.

Accepted Answer

Students may choose food retailers from ...

Question 16

Today,__________ dominate supply chains.

Accepted Answer

A)   large retailers
B)   manufacturers
C)   government agencies
D)   wholesalers
E)   distributorsF) A) and D)
G) None of the above

Question 17

Benton manages a building supply company.He wants to invite 20 of his most valuable building-contractor customers to a golf outing and party.Benton will likely use the firm's ___________ to identify these customers.

Accepted Answer

A)   website
B)   CRM database
C)   specialty store sales
D)   annual sales report
E)   inventory management systemF) C) and D)
G) None of the above

Question 18

Omnichannel retailers use consumer information collected from the customers' Internet browsing and buying behavior to send dedicated e-mails to customers promoting specific products or services in an effort to

Accepted Answer

A)   slay the category killers.
B)   compete with off-price retailers.
C)   drive their supply chain.
D)   increase their share of wallet.
E)   combat the inroads made by big-box specialty retailers.F) B) and E)
G) A) and E)

Question 19

Bertone's Office Supplies has decided to branch out from its existing stores.It plans to start sending out a catalog,and also to sell its products online.Bertone's is adopting

Accepted Answer

A)   an omnichannel strategy.
B)   exclusive distribution.
C)   selective distribution.
D)   an extreme value strategy.
E)   a service retailing philosophy.F) A) and B)
G) B) and D)

Question 20

Henri wants customers in his specialty tobacco store to feel at home,as if they were in their personal smoking den.He uses lighting,music,and soft chairs to create a "look and feel" that will get customers to relax and return.Henri is focusing on which aspect of the marketing mix?

Accepted Answer

A)   price
B)   place
C)   policy
D)   promotion
E)   productF) A) and B)
G) A) and E)

Exam 17: Retailing and Omnichannel Marketing

How has the relationship between manufacturers and retailers changed?

Correct Answer
verified
Manufacturers used to dominate the suppl...
View Answer

Name three kinds of food retailers and five kind of general merchandise retailers.

Correct Answer
verified
Students may choose food retailers from ...
View Answer

Distribution intensity is commonly divided into three levels:

Correct Answer
verified

Which type of store is small and offers a limited merchandise assortment at very low prices?

Correct Answer
verified

When writing news stories,journalists are taught to answer the questions of who,what,when,where,and why.How is the job of retailers similar to that of journalists?

Correct Answer
verified
For retailers,"Who" is the target market...
View Answer

Convenience for the customer is seldom a factor for manufacturers when choosing a retail partner.

Correct Answer
verified

Belinda is opening an upscale outdoor cooking equipment store.If she wants to differentiate her store from competitors based on product offerings,what will she likely need to do?

Correct Answer
verified
She will need to create a line...
View Answer

Correct Answer
verified

As the old cliché claims,the three most important things in retailing are

Correct Answer
verified

For retailers,when making decisions regarding place,a key ingredient to success is

Correct Answer
verified

Full-line discount,category specialist,and specialty stores are all types of __________ retailers.

Correct Answer
verified

Omnichannel retailers use consumer information collected from the customers' Internet browsing and buying behavior to send dedicated e-mails to customers promoting specific products or services in an effort to

Correct Answer
verified

Manufacturers might use selective distribution by allowing only a few selected retail customers in a territory to sell its products.

Correct Answer
verified

Considering what you know about their target markets and merchandise,which of the following retailers is least likely to have an online presence?

Correct Answer
verified

Benton manages a building supply company.He wants to invite 20 of his most valuable building-contractor customers to a golf outing and party.Benton will likely use the firm's ___________ to identify these customers.

Correct Answer
verified

Retailers' coupons,rebates,and online discounts are types of

Correct Answer
verified

Today,__________ dominate supply chains.

Correct Answer
verified

Henri wants customers in his specialty tobacco store to feel at home,as if they were in their personal smoking den.He uses lighting,music,and soft chairs to create a "look and feel" that will get customers to relax and return.Henri is focusing on which aspect of the marketing mix?

Correct Answer
verified

Bertone's Office Supplies has decided to branch out from its existing stores.It plans to start sending out a catalog,and also to sell its products online.Bertone's is adopting

Correct Answer
verified

What is unique about drugstores as a general merchandise retailer? What competitive pressures could limit growth in sales and profits?

Correct Answer
verified
Drugstores are specialty stores that con...
View Answer

Exam 17: Retailing and Omnichannel Marketing

How has the relationship between manufacturers and retailers changed?

Correct AnswerverifiedManufacturers used to dominate the suppl...View AnswerShow Answer

Name three kinds of food retailers and five kind of general merchandise retailers.

Correct AnswerverifiedStudents may choose food retailers from ...View AnswerShow Answer

Distribution intensity is commonly divided into three levels:

Correct AnswerverifiedShow Answer

Which type of store is small and offers a limited merchandise assortment at very low prices?

Correct AnswerverifiedShow Answer

When writing news stories,journalists are taught to answer the questions of who,what,when,where,and why.How is the job of retailers similar to that of journalists?

Correct AnswerverifiedFor retailers,"Who" is the target market...View AnswerShow Answer

Convenience for the customer is seldom a factor for manufacturers when choosing a retail partner.

Correct AnswerverifiedShow Answer

Belinda is opening an upscale outdoor cooking equipment store.If she wants to differentiate her store from competitors based on product offerings,what will she likely need to do?

Correct AnswerverifiedShe will need to create a line...View AnswerShow Answer

Correct AnswerverifiedShow Answer

As the old cliché claims,the three most important things in retailing are

Correct AnswerverifiedShow Answer

For retailers,when making decisions regarding place,a key ingredient to success is

Correct AnswerverifiedShow Answer

Full-line discount,category specialist,and specialty stores are all types of __________ retailers.

Correct AnswerverifiedShow Answer

Omnichannel retailers use consumer information collected from the customers' Internet browsing and buying behavior to send dedicated e-mails to customers promoting specific products or services in an effort to

Correct AnswerverifiedShow Answer

Manufacturers might use selective distribution by allowing only a few selected retail customers in a territory to sell its products.

Correct AnswerverifiedShow Answer

Considering what you know about their target markets and merchandise,which of the following retailers is least likely to have an online presence?

Correct AnswerverifiedShow Answer

Benton manages a building supply company.He wants to invite 20 of his most valuable building-contractor customers to a golf outing and party.Benton will likely use the firm's ___________ to identify these customers.

Correct AnswerverifiedShow Answer

Retailers' coupons,rebates,and online discounts are types of

Correct AnswerverifiedShow Answer

Today,__________ dominate supply chains.

Correct AnswerverifiedShow Answer

Henri wants customers in his specialty tobacco store to feel at home,as if they were in their personal smoking den.He uses lighting,music,and soft chairs to create a "look and feel" that will get customers to relax and return.Henri is focusing on which aspect of the marketing mix?

Correct AnswerverifiedShow Answer

Bertone's Office Supplies has decided to branch out from its existing stores.It plans to start sending out a catalog,and also to sell its products online.Bertone's is adopting

Correct AnswerverifiedShow Answer

What is unique about drugstores as a general merchandise retailer? What competitive pressures could limit growth in sales and profits?

Correct AnswerverifiedDrugstores are specialty stores that con...View AnswerShow Answer

Correct Answer
verified
Manufacturers used to dominate the suppl...
View Answer

Correct Answer
verified
Students may choose food retailers from ...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
For retailers,"Who" is the target market...
View Answer

Correct Answer
verified

Correct Answer
verified
She will need to create a line...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified
Drugstores are specialty stores that con...
View Answer