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Exam 4: Ethics and Social Responsibility in Marketing

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Question 41

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In 1997 a project team for Cosco,the world's largest children's products company,developed a high chair that could be used as an infant feeding seat,a youth chair,a play chair,a booster chair,and it could be reclined to make an infant bed.Its design could be made and sold for $49.Cosco rushed the chair into production before it was properly safety tested to beat its competition and then when some children were injured as a result of this chair Cosco denied culpability by saying that only a few consumers had had any trouble with the chair.These consumers had not read the instructions that came with the chair and had assembled it improperly.Cosco's actions exemplify which of the following philosophies?

A) existentialism
B) moral idealism
C) utilitarianism
D) socialism

E) B) and C)
F) A) and D)

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Question 42

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Rather than making outright donations,Proctor & Gamble raising funds for the Special Olympics through consumers' purchasing of selected P&G products and MasterCard International linking use of its card to fundraising for institutions working in the area of cancer,heart disease,child abuse and various other health and social programs are examples of:

A) Philanthropic marketing
B) Goodwill marketing
C) Public relations marketing
D) Cause marketing

E) A) and B)
F) A) and C)

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Question 43

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Identify and briefly describe the three factors that influence ethical behaviour.

A social audit:

A moral philosophy that is favoured by moral philosophers and consumer interest groups is referred to as

All of the following issues would be addressed by the codification of ethics between buyers and sellers with respect to consumer rights,except:

Define the moral philosophy of utilitarianism and explain its relationship to capitalism.

Which of the following is considered to be a positive factor that influences ethical behaviour?

It was consumer complaints about late-night and repeated calls by telemarketers that led to greater limitations on telemarketing practices which best addresses a consumer's:

Body Bazaar: The Market for Human Tissue in the Biotechnology Age is a 2001 book by Lori Andrews and Dorothy Nelkin.According to the book,"Body parts are bought and sold for medical research,diagnostics and therapies.They are marketed to museums and personal collectors.And pieces of people are increasingly being used as raw materials for products-from placenta-enriched shampoos to experimental DNA-run computers.Blood has become one of the most valuable commodities on earth.While refined petroleum sells for $40 a barrel,an equivalent quantity of blood products is worth $67,000." Use this quote to explain why ethics is such a difficult concept to understand.

Consumers have an obligation to _____ in the exchange process and in the use and disposition of products.

Which of the following is an example of green marketing?

The effective rules of the game,the boundaries between competitive and unethical behaviour,and the codes of conduct in business dealings in business activities are collectively referred to as

All of the following marketers would consider unethical practices by consumers,except:

Chrysler recycles thousands of tons of wooden pallets,cardboard,and paper annually.The Chrysler car itself is 75 percent recyclable.Chrysler's programs to recycle waste are examples of:

In the late 18^th century,English jurist Jeremy Bentham systematically analyzed law and legislation,laying the foundation for utilitarian philosophy.Which of the following statements about his philosophy is true today?

Lava.com is an Internet company that helps other organizations put concepts that they hope will let them dominate the market in their industry into action.In its promotion,it states,"We ignore the rules,and we let no obstacle stand in your company's way-no matter how bold or impossible your idea may seem." The company is composed of eighteen bright young Internet experts.They work in one large room,which also contains dartboards,a pool table,and a meditation center.If you were to walk into the office,it would be next to impossible to tell the company owners from its lowest ranking employee.This is a description of the Internet company's:

A systematic assessment of a firm's objectives,strategies,and performance in the domain of social responsibility is collectively known as a:

There have been numerous examples in the United States over the last several years of employees of government companies revealing confidential and highly secure information to members of the press.One of the most recent examples was Edward Snowden and the National Security Association (NSA) .Edward is being referred to as a

Recently,Facebook found itself in hot water with its users when it was discovered that the company intended to use personal data on its users to attract advertisers.In other words,Facebook's customers had a: