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Exam 10: Developing New Products and Services

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Question 81

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Many services-marketing experts suggest that creating and delivering new services is much more difficult than creating new tangible products and new services differ from product innovations in several important ways.Which of the following best illustrates these differences?

A) the new-service development process is difficult to map out for the service company and often difficult for the service customer to observe
B) most service companies focus on creating only incremental improvements
C) most service companies focus on continuous innovation
D) the new-service development process is often easy to map out for the service company and often easy for the service customer to observe

E) None of the above
F) B) and C)

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Question 82

Multiple Choice

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A major difficulty in classifying products by type of user is that some products can be considered both consumer and industrial goods.To clarify decisions for developing the marketing mix strategy,classifying by the type of user focuses on the market and:

A) market size.
B) business mission.
C) purchase behaviour.
D) generated revenue.

E) C) and D)
F) A) and B)

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Question 83

Multiple Choice

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With respect to price,which of the following types of consumer goods would most likely be very expensive?

Legal counsel for a business would be considered a(n) :

Off-peak pricing for a new service offering is a result of using ____________ to fully understand the potential service offering.

Services-marketing experts generally agree that there is a hierarchy of new-service categories that is somewhat similar to the continuous,dynamically continuous,and discontinuous innovation continuum for physical products.Serving customers quicker would be an example of:

Services-marketing experts generally agree that there is a hierarchy of new-service categories that is somewhat similar to the continuous,dynamically continuous,and discontinuous innovation continuum for physical products.CNNs 24/7 global news service and eBay's online auction services would be examples of:

Figure: 10-1 -According to Figure 10-1,column "A" would represent what type of product?

The two main classifications of business goods are:

Heinz paid $1M to Sobeys and Metro to have their new 'Purple EZ Squirt Ketchup' placed at the front of the condiments aisle in each of the respective stores.However,sales for the Ketchup did not reach the pre-agreed upon targets.Heinz then paid another $500,000 to both Sobeys and Metro.This payment is considered a(n) :

Six Sigma is:

Classify the type of innovation that Activeion's product,the Ionator,would be considered,and 1.)Provide reasons for your choice and 2.)Describe an effective marketing plan for the product.

Figure: 10-1 -According to Figure 10-1,column "C" would represent what type of product?

What is idea generation? Where do the ideas come from?

Burberry makes fine raincoats,clothing,and other items,many featuring the company's distinctive plaids.Originally found only in Great Britain,Burberry has opened exclusive shops in leading cities around the world to reach customers who value its name and quality.Burberry is selling in which classification of consumer goods?

Compare and contrast the difference between the innovations: iTunes and the iPad.

For someone used to downloading music online,iTunes,when it first launched,would be considered a(n) :

A product which disrupts consumers' normal routines but does NOT require totally new learning is a:

All of the following were challenges that Activeion faced,except:

SJC Sheet metal manufactures components of the roof and floor for most vehicles manufactured in Southern Ontario.Their clients include Ford,GM,and Toyota.SJC Sheet manufactures: