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Which of the following would not be considered a company operating in the long tail of a typical sales curve?


A) Walmart
B) Netflix
C) iTunes
D) Zappos

E) All of the above
F) None of the above

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Ebusiness is something that a business can just go out and buy.

A) True
B) False

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Internet Corporation for Assigned Names and Numbers (ICANN) is an international community that develops open standards to ensure the long-term growth of the web.

A) True
B) False

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Which of the following is an example of a clickstream data metric?


A) Dates and times of visits
B) Number of customers with shopping carts
C) The number of page views
D) All of these

E) A) and D)
F) A) and C)

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A sustaining technology is a new way of doing things that initially does not meet the needs of existing customers.

A) True
B) False

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What are agents, software, or businesses that provide a trading infrastructure to bring buyers and sellers together?


A) Intermediaries
B) Disintermediation
C) Reintermediation
D) Cybermediation

E) B) and C)
F) None of the above

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Nike offers people the opportunity to visit its website to create running shoes in the style and color they choose.How would you classify Nike's ebusiness strategy?


A) Information richness
B) Mass customization
C) Personalization
D) Interactivity

E) A) and B)
F) B) and C)

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The Internet is a massive network that connects computers all over the world and allows them to communicate with one another.

A) True
B) False

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What is the Internet Corporation for Assigned Names and Numbers?


A) A markup language that delivers everything from animation to graphics and music to movies.
B) An international community that develops open standards to ensure the long-term growth of the web.
C) A nonprofit organization that has assumed the responsibility for Internet Protocol (IP) address space allocation, protocol parameter assignment, and domain name system management.
D) The Internet protocol web browsers use to request and display web pages using universal resource locators.

E) A) and B)
F) A) and C)

Correct Answer

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Netflix creates a unique recommendation listing for each customer that revisits its website.How would you classify Netflix's ebusiness strategy?


A) Information richness
B) Mass customization
C) Personalization
D) Interactivity

E) B) and C)
F) All of the above

Correct Answer

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What is HTML 5?


A) A markup language that delivers everything from animation to graphics and music to movies.
B) An international community that develops open standards to ensure the long-term growth of the web.
C) A nonprofit organization that has assumed the responsibility for Internet Protocol (IP) address space allocation, protocol parameter assignment, and domain name system management.
D) The Internet protocol web browsers use to request and display web pages using universal resource locators.

E) B) and C)
F) All of the above

Correct Answer

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What occurs when a business sells directly to the customer online and cuts out the middle man?


A) Intermediaries
B) Disintermediation
C) Reintermediation
D) Cybermediation

E) B) and D)
F) A) and B)

Correct Answer

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Internet Corporation for Assigned Names and Numbers (ICANN) is a nonprofit organization that has assumed the responsibility for Internet Protocol (IP) address space allocation, protocol parameter assignment, domain name system management, and root server system management functions previously performed under U.S.government contract.

A) True
B) False

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Hypertext markup language (HTML) links documents, allowing users to move from one to another simply by clicking on a hot spot or link.

A) True
B) False

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Which of the following statements is correct?


A) Just putting up a website can create tremendous ebusiness value.
B) Just putting up a website can create tremendous business buzz.
C) Just putting up a website can limit product availability.
D) Just putting up a website does not create an ebusiness.

E) All of the above
F) B) and C)

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Which of the following is an ebusiness marketing technique?


A) Cookies
B) Pop-up ad
C) Banner ad
D) All of these

E) None of the above
F) A) and B)

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Compare disruptive and sustaining technologies, and explain how the Internet and WWW caused business disruption.

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Disruptive technologies offer a new way ...

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What occurs when steps are added to the value chain as new players find ways to add value to the business process?


A) Intermediaries
B) Disintermediation
C) Reintermediation
D) Cybermediation

E) B) and C)
F) All of the above

Correct Answer

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Future managers and workers need to understand the benefits MIS and ebusiness can offer a company if they want to take advantage of sustaining technologies.

A) True
B) False

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A few examples of ebusiness advantages can include opening new markets, reducing costs, and expanding global reach.

A) True
B) False

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