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A foreign key is a field (or group of fields) that uniquely identifies a given entity in a table.

A) True
B) False

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_________ mining analyzes unstructured data associated with websites to identify consumer behavior and website navigation.

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Which of the following is not one of the reasons operational systems are not appropriate for business analysis?


A) It does not include information from other operational applications.
B) Operational systems are integrated.
C) Operational information is mainly current.
D) Operational information frequently has quality issues.

E) None of the above
F) B) and C)

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What is information that people use to support their decision-making efforts?


A) Information cleansing and scrubbing
B) Data-mining tools
C) Data mining
D) Business intelligence

E) None of the above
F) B) and C)

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Association ___________ reveals the relationship between variables along with the nature and frequency of the relationships.

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Which of the following encompasses all organizational information, where its primary purpose is to support the performing of managerial analysis tasks?


A) Analytical information
B) Transactional information
C) Statistical information
D) Targeted information

E) B) and D)
F) A) and B)

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Reports for each sales person, product, and part are examples of detail or fine information granularities.

A) True
B) False

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What is data mining?


A) The common term for the representation of multidimensional information
B) A particular attribute of information
C) A variety of techniques to find patterns and relationships in large volumes of information and infer rules from them that predict future behavior and guide decision making
D) Process of analyzing data to extract information not offered by the raw data alone

E) B) and C)
F) A) and D)

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Which of the following represents a reason data warehouses were created?


A) Numbers and types of operational databases increased as businesses grew.
B) Many companies had information scattered across multiple systems with different formats.
C) Completing reporting requests from numerous operational systems took days or weeks.
D) All of these.

E) B) and D)
F) B) and C)

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What is it called when a manager has so much data and information that he or she cannot make a decision?


A) Data rich, information poor
B) Data rich, content poor
C) Data rich, communication poor
D) Data rich, intelligence

E) None of the above
F) B) and C)

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Which of the following uses a variety of techniques to find patterns and relationships in large volumes of information that predict future behavior and guide decision making?


A) Data analysis tools
B) Electronic analysis tools
C) Data-mining tools
D) Data integrity tools

E) All of the above
F) A) and B)

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Which of the following statements means the same as easy-to-manage content?


A) Website owners can make changes only with the aid of MIS professionals.
B) The website cannot organize customer data.
C) Users can update data-driven website with little or no training.
D) Users with extensive training can update data-driven websites.

E) A) and B)
F) B) and C)

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Broadly defined, a __________ maintains information about various types of objects, events, people, and places.

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A data mart is the process of analyzing data to extract information not offered by the raw data alone.

A) True
B) False

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Which of the following refers to immediate, up-to-date information?


A) Daily information
B) Strategic information
C) Real-time information
D) Crisis information

E) C) and D)
F) B) and D)

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Within the beginning stage of the data warehouse models process, which of the following are included in the internal databases?


A) Marketing, sales, inventory, and billing
B) Data mart 1, data mart 2, data mart 3
C) Competitor and industry information, mailing lists, and stock market analysis
D) Marketing information, and stock market analysis numbers

E) A) and B)
F) B) and D)

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Which of the following represents a reason an organization might encounter low-quality information?


A) Online customers intentionally enter inaccurate information to protect their privacy.
B) Different systems have different information-entry standards and formats.
C) Third-party and external information contains inaccuracies and errors.
D) All of these.

E) A) and B)
F) A) and C)

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Which of the following is not one of the five characteristics common to high-quality information?


A) Accuracy
B) Completeness
C) Quantity
D) Consistency

E) All of the above
F) A) and C)

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What is the role of a foreign key?


A) It is a primary key of one table that appears as an attribute in another table and acts to provide a logical relationship between the two tables.
B) It is a unique way to identify each record.
C) Is a field that uniquely identifies a give record in a table.
D) All of these.

E) B) and D)
F) B) and C)

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Companies can gain valuable business knowledge by viewing the data accessed and analyzed from their __________.

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