Question 1

Which of the following is not an information cleansing activity?

Accepted Answer

A)  identifies redundant records
B)  identifies inaccurate or incomplete data
C)  identifies missing records or attributes
D)  identifies sales trendsE) None of the above
F) All of the above

Question 2

Web analytics analyzes unstructured data associated with websites to identify consumer behavior and website navigation.

Accepted Answer

A) True 
 B)False

Question 3

Data governance is the practice of gathering data and ensuring that it is uniform, accurate, consistent, and complete, including such entities as customers, suppliers, products, sales, employees, and other critical entities that are commonly integrated across organizational systems.

Accepted Answer

A) True 
 B)False

Question 4

Which of the following is not an advantage to a data-driven website?

Accepted Answer

A)  limit the amount of information displayed to customers
B)  minimizing human error
C)  increasing update costs
D)  more efficientE) A) and B)
F) A) and C)

Question 5

Real-time systems provide real-time information in response to requests.

Accepted Answer

A) True 
 B)False

Question 6

Information integrity is a measure of the quality of information.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following is not one of the five characteristics common to high-quality information?

Accepted Answer

A)  accuracy
B)  completeness
C)  quantity
D)  consistencyE) B) and C)
F) All of the above

Question 8

What are forecasts?

Accepted Answer

A)  a statement about what will happen or might happen in the future; for example, predicting future sales or employee turnover
B)  a statistical process that finds the way to make a design, system, or decision as effective as possible; for example, finding the values of controllable variables that determine maximal productivity or minimal waste
C)  predictions based on time-series information
D)  a statistical process for estimating the relationships among variablesE) A) and D)
F) B) and C)

Question 9

Social media analytics analyzes unstructured data associated with websites to identify consumer behavior and website navigation.

Accepted Answer

A) True 
 B)False

Question 10

What are the two different categories for information type?

Accepted Answer

A)  analytical and productive
B)  analytical and analysis
C)  transactional and analytical
D)  transactional and analysisE) A) and B)
F) None of the above

Question 11

Data governance refers to the overall management of the availability, usability, integrity, and security of company data.

Accepted Answer

A) True 
 B)False

Question 12

In terms of big data, what includes the uncertainty of data, including biases, noise, and abnormalities?

Accepted Answer

A)  variety
B)  veracity
C)  volume
D)  velocityE) B) and C)
F) All of the above

Question 13

Classification segments a heterogeneous population of more homogeneous subgroups.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following refers to immediate, up-to-date information?

Accepted Answer

A)  daily information
B)  strategic information
C)  real-time information
D)  crisis informationE) All of the above
F) A) and B)

Question 15

What is the logical view of information?

Accepted Answer

A)  deals with the physical storage of information on a storage device such as a hard disk
B)  deals with the logical storage of information on a storage device such as a hard disk
C)  focuses on how users logically access information to meet their particular business needs
D)  focuses on how users physically access information to meet their particular business needsE) C) and D)
F) A) and C)

Question 16

Which of the following represents the different information formats?

Accepted Answer

A)  detail, summary, aggregate
B)  document, presentation, spreadsheet, database
C)  individual, department, enterprise
D)  executives, managers, operational employeesE) A) and B)
F) B) and D)

Question 17

What is an interactive website kept constantly updated and relevant to the needs of its customers using a database?

Accepted Answer

A)  dynamic website
B)  data-driven website
C)  static information
D)  dynamic informationE) B) and D)
F) A) and B)

Question 18

How would the airline industry use business intelligence?

Accepted Answer

A)  analyze popular vacation locations with current flight listings
B)  understand customer credit card usage and nonpayment rates
C)  compare the demographics of patients with critical illnesses
D)  predict claim amounts and medical coverage costsE) None of the above
F) All of the above

Question 19

What analyzes unstructured data to find trends and patterns in words and sentences?

Accepted Answer

A)  social media analytics
B)  speech analytics
C)  text analytics
D)  web analyticsE) A) and B)
F) All of the above

Question 20

Which of the following represent the four primary traits that help determine the value of information?

Accepted Answer

A)  information type, information timeliness, information quality, and information governance
B)  information statistics, information tracking, information quality, and information governance
C)  information type, information chance, information analytics, and information policy
D)  information timeliness, information quality, information quantity, and information governance policyE) None of the above
F) B) and C)

Exam 6: Data: Business Intelligence

What are the two different categories for information type?

Correct AnswerverifiedShow Answer

What is an interactive website kept constantly updated and relevant to the needs of its customers using a database?

Correct AnswerverifiedShow Answer

How would the airline industry use business intelligence?

Correct AnswerverifiedShow Answer

Classification segments a heterogeneous population of more homogeneous subgroups.

Correct AnswerverifiedShow Answer

Data governance refers to the overall management of the availability, usability, integrity, and security of company data.

Correct AnswerverifiedShow Answer

Social media analytics analyzes unstructured data associated with websites to identify consumer behavior and website navigation.

Correct AnswerverifiedShow Answer

Which of the following is not one of the five characteristics common to high-quality information?

Correct AnswerverifiedShow Answer

Which of the following is not an advantage to a data-driven website?

Correct AnswerverifiedShow Answer

Information integrity is a measure of the quality of information.

Correct AnswerverifiedShow Answer

Data governance is the practice of gathering data and ensuring that it is uniform, accurate, consistent, and complete, including such entities as customers, suppliers, products, sales, employees, and other critical entities that are commonly integrated across organizational systems.

Correct AnswerverifiedShow Answer

Which of the following represents the different information formats?

Correct AnswerverifiedShow Answer

What is the logical view of information?

Correct AnswerverifiedShow Answer

Real-time systems provide real-time information in response to requests.

Correct AnswerverifiedShow Answer

What analyzes unstructured data to find trends and patterns in words and sentences?

Correct AnswerverifiedShow Answer

Which of the following represent the four primary traits that help determine the value of information?

Correct AnswerverifiedShow Answer

Which of the following is not an information cleansing activity?

Correct AnswerverifiedShow Answer

What are forecasts?

Correct AnswerverifiedShow Answer

Web analytics analyzes unstructured data associated with websites to identify consumer behavior and website navigation.

Correct AnswerverifiedShow Answer

Which of the following refers to immediate, up-to-date information?

Correct AnswerverifiedShow Answer

In terms of big data, what includes the uncertainty of data, including biases, noise, and abnormalities?

Correct AnswerverifiedShow Answer

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