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________ are the single best way our brain processes information.

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Data mashups and GIS are data integration technologies.

A) True
B) False

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An application that integrates data from data stores,business systems,external data and real-time news feeds is referred to as a(n) ____________.


A) Enterprise mashup
B) Enterprise visualization
C) Operational system
D) Business systems

E) B) and C)
F) None of the above

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Tag clouds represent the ________ of words and terms by their sizes.


A) Average
B) Count
C) Relative frequency
D) Sum

E) None of the above
F) A) and B)

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A common mistake is to invest in the data analytics foundation of tools,quality data,and data integration,but overlook the most crucial component,which is ____________.


A) Mobile devices for anywhere access.
B) Easy to use touch screens.
C) Cloud storage
D) Users' ability to interpret the visual reports and analyses correctly.

E) All of the above
F) C) and D)

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Which of the following is not a benefit of enterprise mashup apps?


A) Dramatically reduces time and effort needed to combine disparate data sources.
B) Users can define their own data mashups by combining fields from different data sources that were not previously modeled.
C) Users can access data from multiple competitor data warehouses to gain business intelligence.
D) Enables the building of complex queries by non-experts with a drag-and-drop query-building tool.

E) B) and C)
F) None of the above

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Prior to using ArcGIS and geocoding,General Motors shotgunned its ads at the general public.Now,it can more accurately determine locations where people buy certain models and channel its ads specifically to those areas.

A) True
B) False

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Dashboard and interactive reports are _________ tools and technologies.


A) Data analytics
B) Data integration
C) Geospatial
D) Information delivery

E) A) and D)
F) B) and C)

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The ability of GIS to track customers' movement and behavior in real space enables new strategies for marketing,retail,and entrepreneurship.

A) True
B) False

Correct Answer

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Dashboard design is a critical factor because business users need to be able to ________.


A) understand information at a glance and drill down to details
B) configure KPIs each day to stay informed
C) share what they learned using specific color-codes
D) all are critical factors

E) A) and D)
F) None of the above

Correct Answer

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Technically,a dashboard is a technique for building applications that combine data from multiple sources to create an integrated experience

A) True
B) False

Correct Answer

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.Dashboards connect to business systems,such as accounting software,ERP,CRM,SCM,e-mail systems,website analytics programs,and project management software,via APIs.

A) True
B) False

Correct Answer

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_____________ give visual snapshots of an organization's critical operational data or key performance indicators to spot problems,trends,outliers,opportunities,and patterns.


A) Enhanced spreadsheets
B) Business dashboards
C) Cloud based graphics
D) Enterprise graphics

E) A) and C)
F) B) and C)

Correct Answer

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With the GIS moving into the cloud,developers of enterprise applications based on SAP,Microsoft Office,SharePoint,MicroStrategy,IBM Cognos,and Microsoft Dynamics CRM are using it to create a wide range of mobile applications.

A) True
B) False

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Using ________,nontechnical users can easily and quickly access,integrate,and display BI data from a variety of operational data sources,including those that are not integrated into the existing data warehouse,without having to understand the intricacies of the underlying data infrastructures,or schemas.


A) Self-service data mashup apps
B) Modular software
C) Object language
D) Macros

E) B) and C)
F) A) and B)

Correct Answer

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According to Gartner's research,in 2014 the data analytics market split into two segments: the traditional BI market and the new data discovery market.

A) True
B) False

Correct Answer

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Supply chain visibility is the awareness and sharing of POS data,inventory levels,demand forecasts,transportation,and logistics by trading partners from raw material to delivery to end customer.

A) True
B) False

Correct Answer

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Dashboards and interactive reports are information delivery technologies.

A) True
B) False

Correct Answer

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A simple process called geocoding can convert postal addresses to geospatial data that can then be measured and analyzed.

A) True
B) False

Correct Answer

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Most non-data-scientist-friendly tools have interactive elements and can pull data from Google Docs,Excel spreadsheets,Access databases,and other sources that most business people work with already.

A) True
B) False

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