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Which of the following uses a variety of techniques to find patterns and relationships in large volumes of information that predict future behavior and guide decision making?


A) Data analysis tools
B) Electronic analysis tools
C) Data-mining tools
D) Data integrity tools

E) A) and B)
F) B) and C)

Correct Answer

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Some of the serious business consequences that occur due to using low-quality information to make decisions are all of the following except:


A) Inability to accurately track customers
B) Inability to identify selling opportunities
C) The success of the organization depends on appreciating and leveraging the low-quality information
D) Lost revenue opportunities from marketing to nonexistent customers

E) B) and D)
F) A) and B)

Correct Answer

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Ben works at a top accounting firm in Salt Lake City and his responsibilities include developing reports for each salesperson, product, and part as well as departmental-wide sales reports by salesperson, product, and part. Ben's duties provide value-added to his company and would be categorized as occurring at the different information ________.


A) levels
B) formats
C) granularities
D) focus

E) B) and D)
F) B) and C)

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C

Which of the following is a problem associated with dirty data?


A) Non-formatted data
B) Misleading data
C) Incorrect data
D) All of the above

E) A) and D)
F) C) and D)

Correct Answer

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Real-time systems provide real-time information in response to requests.

A) True
B) False

Correct Answer

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What can present the results of large data analysis looking for patterns and relationships that monitor changes in variables over time?


A) Informing
B) Infographics
C) Data visualization
D) Business intelligence dashboards

E) A) and B)
F) None of the above

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B

Comparative analysis can help managers with competitive monitoring where a company keeps tabs of its competitor's activities on the web using software that automatically tracks all competitor website activities such as discounts and new products.

A) True
B) False

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What is analysis paralysis?


A) Processes and manages algorithms across many machines in a computing environment.
B) Focuses on forecasting future trends and producing insights using sophisticated quantitative methods, including statistics, descriptive and predictive data mining, simulation, and optimization.
C) Occurs when the user goes into an emotional state of over-analysis (or over-thinking) a situation so that a decision or action is never taken, in effect paralyzing the outcome.
D) A business analytics specialist who uses visual tools to help people understand complex data.

E) C) and D)
F) B) and D)

Correct Answer

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Which of the following offers an advantage of using a data-driven website?


A) Easy to eliminate human errors
B) Easy to manage content
C) Easy to store large amounts of data
D) All of the above

E) A) and B)
F) A) and C)

Correct Answer

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What occurs when a system produces incorrect, inconsistent, or duplicate data?


A) Information inconsistency
B) Information integrity issues
C) Data governance
D) Master data management

E) A) and D)
F) A) and B)

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Within the data warehouse model, the internal databases could include marketing, sales, inventory, and billing.

A) True
B) False

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True

The physical view of information deals with the physical storage of information on a storage device.

A) True
B) False

Correct Answer

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What is information redundancy?


A) Duplication of data
B) Storing the same data in multiple places
C) Storing duplicate data in multiple places
D) All of the above

E) A) and C)
F) A) and D)

Correct Answer

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What an outlier?


A) Processes and manages algorithms across many machines in a computing environment.
B) A data value that is numerically distant from most of the other data points in a set of data.
C) Occurs when the user goes into an emotional state of over-analysis (or over-thinking) a situation so that a decision or action is never taken, in effect paralyzing the outcome.
D) The application of big data analytics to smaller data sets in near-real or real-time in order to solve a problem or create business value.

E) A) and D)
F) All of the above

Correct Answer

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What describes technologies that allow users to "see" or visualize data to transform information into a business perspective?


A) Informing
B) Infographics
C) Data visualization
D) Business intelligence dashboards

E) C) and D)
F) B) and D)

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Data-driven decision management is usually undertaken as a way to gain a competitive advantage. A study from the MIT Center for Digital Business found that organizations driven most by data-based decision making had ________ productivity rates and ________ profits.


A) 4% lower, 6% higher
B) 4% higher, 6% lower
C) 4% higher, 6% higher
D) 4% lower, 6% lower

E) B) and C)
F) All of the above

Correct Answer

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Distributed computing focuses on forecasting future trends and producing insights using sophisticated quantitative methods, including statistics, descriptive and predictive data mining, simulation, and optimization.

A) True
B) False

Correct Answer

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Velocity includes different forms of structured and unstructured data.

A) True
B) False

Correct Answer

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What is the logical view of information?


A) Deals with the physical storage of information on a storage device such as a hard disk
B) Deals with the logical storage of information on a storage device such as a hard disk
C) Focuses on how users logically access information to meet their particular business needs
D) Focuses on how users physically access information to meet their particular business needs

E) C) and D)
F) B) and C)

Correct Answer

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What tracks corporate metrics such as critical success factors and key performance indicators and include advanced capabilities such as interactive controls allowing users to manipulate data for analysis?


A) Informing
B) Infographics
C) Data visualization tools
D) Business intelligence dashboards

E) B) and C)
F) A) and B)

Correct Answer

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