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Many social media sites today allow you to customize your Web address, for example www.facebook.com/Womenwithdrive. What is an alternate name for a Web address such as www.apple.com?


A) Digital bookmark
B) Internet bookmark
C) Universal resource locator
D) Web browser

E) C) and D)
F) None of the above

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URLs use domain names to identify particular websites.

A) True
B) False

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What is Web content that is created and updated by many users for many users?


A) Cybermediation contributed content
B) User-contributed content
C) Executive generated content
D) Customer generated content

E) None of the above
F) B) and C)

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What generates revenue each time a website visitor is converted to a customer?


A) Pay-per-click
B) Pay-per-call
C) Pay-per-conversion
D) All of the above

E) A) and B)
F) A) and C)

Correct Answer

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What is the difference between a B2C and a C2B?


A) B2C focuses on companies as customers and C2B focuses on consumers as customers
B) B2C focuses on collaboration and C2B focuses on consumers
C) B2C focuses on business to consumers and C2B focuses on consumers to business
D) B2C focuses on consumers as customers and C2B focuses on companies as customers

E) None of the above
F) A) and B)

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What is crowdfunding?


A) Refers to the wisdom of the crowd.
B) Sources capital for a project by raising many small amounts from a large number of individuals, typically via the Internet.
C) Collaborating and tapping into the core knowledge of all employees, partners, and customers.
D) Involves capturing, classifying, evaluating, retrieving, and sharing information assets in a way that provides context for effective decisions and actions.

E) A) and B)
F) A) and C)

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What is a social graph?


A) Represents the interconnection of relationships in a social network.
B) Maps group contacts identifying who knows each other and who works together.
C) Describes the collaborative activity of marking shared online content with keywords or tags as a way to organize it for future navigation, filtering, or search.
D) A keyword or phrase used to identify a topic and is preceded by a hash or pound sign (#) .

E) C) and D)
F) B) and D)

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What are some of the immediate results businesses found from using instant messaging?


A) Quickly identify which employees are at their computers
B) Easily hold simultaneous IM sessions with multiple people
C) Resolve questions or problems immediately
D) All of the above

E) A) and B)
F) C) and D)

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Microblogging is the practice of sending brief posts (140 to 200 characters)to a personal blog, either publicly or to a private group of subscribers who can read the posts as IMs or as text messages.

A) True
B) False

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Information reach refers to the number of people a business can communicate with, on a global basis.

A) True
B) False

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Which of the following is one of the largest wikis on the Web and one of the 10 most popular Web destinations?


A) Google
B) eBay
C) Wikipedia
D) Yahoo

E) C) and D)
F) None of the above

Correct Answer

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What does API stand for?


A) Asynchronous Programming Information
B) Application Programming Interface
C) Application Provider for the Internet
D) Asynchronous Protocol Interaction

E) None of the above
F) A) and C)

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Real-time communication occurs when a system updates information at the same rate it receives it.

A) True
B) False

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What does digital Darwinism imply?


A) Organizations that can adapt to the new demands placed on them for surviving in the information age are doomed to extinction
B) Organizations that cannot adapt to the new demands placed on them for surviving in the information age are doomed to extinction
C) Organizations that can adapt to new information systems are doomed to extinction
D) Organizations that cannot adapt to new information systems are doomed to exile

E) A) and B)
F) A) and C)

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What is a reputation system?


A) An online marketing concept in which the advertiser attempts to gain attention by providing content in the context of the user's experience in terms of its content, format, style, or placement.
B) Buyers post feedback on sellers.
C) Created and updated by many users for many users.
D) Refers to the wisdom of the crowd.

E) B) and D)
F) A) and C)

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Information richness refers to the depth and breadth of details contained in a piece of textual, graphic, audio, or video information.

A) True
B) False

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What is the difference between a business model and an ebusiness model?


A) A business model details how a company creates, delivers, and generates revenue; an ebusiness model does all of the same except on the Internet
B) A business model and an ebusiness model are identical
C) A business model and an ebusiness model are complete opposites
D) An ebusiness model details how a company creates, delivers, and generates revenue; a business model does all the same except on the internet

E) A) and C)
F) A) and B)

Correct Answer

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Web 2.0 is the next generation of Internet that uses a more mature, distinctive communications platform characterized by new qualities such as collaboration, sharing, and free.

A) True
B) False

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What uses clickstream data to determine the efficiency of the site for the users and operates at the server level?


A) Heat map.
B) Clickstream analytics.
C) Website traffic analytics.
D) Website ebusiness analytics.

E) C) and D)
F) A) and B)

Correct Answer

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What are website traffic analytics?


A) A two-dimensional representation of data in which values are represented by colors.
B) The process of collecting, analyzing and reporting aggregate data about which pages a website visitor visits-and in what order.
C) Uses clickstream data to determine the efficiency of the site for the users and operates at the server level.
D) Uses clickstream data to determine the effectiveness of the site as a channel-to-market.

E) A) and B)
F) A) and C)

Correct Answer

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