Question 1

Virginia has just been hired by a marketing firm that uses social and other electronic media. What advice should Virginia follow to protect herself?

Accepted Answer

A)  Not worry about anything because what she does personally online cannot affect her professionally.
B)  Learn her company's rules about the use of electronic media.
C)  Avoid using social media altogether.
D)  Send a Facebook friend invite to her boss.E) B) and C)
F) A) and D)

Question 2

Messages in today's digital age are shorter and more frequent than in the past.

Accepted Answer

A) True 
 B)False

Question 3

The term _____________ marketing refers to the rapid spread of messages online, much like infectious diseases that pass from person to person.

Accepted Answer

The answer of The term _____________ marketing refers to the...

Question 4

What tool allows businesspeople to monitor many news sources in one convenient spot?

Accepted Answer

A)  Google 
B)  RSS (really simple syndication)  
C)  LinkedIn 
D)  No tool currently exists for this purpose.E) C) and D)
F) B) and C)

Question 5

Monique wants to be an effective e-mail communicator. What should she do?

Accepted Answer

A)  Place her contact information at the bottom of her message, including social media addresses.
B)  Resist humor and sarcasm because it may be misunderstood.
C)  Double-check before hitting the Send button.
D)  Monica should do all of these.E) C) and D)
F) All of the above

Question 6

Memos are necessary for important internal messages

Accepted Answer

A)  that are too long for e-mail.
B)  that demand formality.
C)  that inform employees who don't may not have access to e-mail.
D)  that meet all of these criteria.E) C) and D)
F) None of the above

Question 7

Which of the following statements about digital media in the workplace is least accurate?

Accepted Answer

A)  More and more data are stored on and accessed from remote networks, not individual computers.
B)  Desktop computers are still the most popular choice in most business offices.
C)  Social media networks such as Twitter have transformed communication from one-on-one conversations to one-to-many transmissions.
D)  Virtual private networks (VPNs)  offer secure access to an organization's information from any location in the world that provides an Internet connection.E) All of the above
F) None of the above

Question 8

Which of the following is not a common business use of blogs?

Accepted Answer

A)  To allow remote team members to share information and to access and edit their documents online 
B)  To provide up-to-date company information to the press and the public 
C)  To invite opinions and feedback from customers and industry experts 
D)  To recruit potential employeesE) None of the above
F) All of the above

Question 9

The major attraction of instant messaging (IM) in the workplace is that it allows real-time communication with colleagues anywhere in the world.

Accepted Answer

A) True 
 B)False

Question 10

Even privacy settings on social networking sites do not guarantee complete protection.

Accepted Answer

A) True 
 B)False

Question 11

In most businesses today, ____________________ is the communication channel of choice.

Accepted Answer

The answer of In most businesses today, ____________________ is the...

Question 12

What is the most accurate statement about instant messaging and texting on the job?

Accepted Answer

A)  Maintain one contact list for both professional and personal contacts to simplify things.
B)  To use instant messaging and texting most efficiently on the job, make yourself available at all times during working hours.
C)  Use ample jargon, slang, and abbreviations to make your instant messages and text messages as short as possible.
D)  Because instant messages and text messages can be saved, don't say anything that could damage your reputation or that of your organization.E) B) and D)
F) A) and D)

Question 13

Daniel is resigning from his position as a management consultant and would like a permanent record of his official resignation. Which of the following is the best communication channel for him to resign and to inform his supervisor of his resignation?

Accepted Answer

A)  Letter 
B)  E-mail message 
C)  Facebook status update 
D)  Text messageE) B) and C)
F) A) and D)

Question 14

E-mail is an effective communication channel for critical work situations such as human resources annual reviews, discipline, and promotions.

Accepted Answer

A) True 
 B)False

Question 15

Podcasting is one of the most popular Web 2.0 tools.

Accepted Answer

A) True 
 B)False

Question 16

Including a subject line in an e-mail message is optional because these messages are usually short.

Accepted Answer

A) True 
 B)False

Question 17

In the workplace, Wikis are used exclusively by information technology departments.

Accepted Answer

A) True 
 B)False

Question 18

What is the most accurate statement about the use of blogs to provide up-to-date information to the press and the public?

Accepted Answer

A)  Blogs that provide information to the press and the public should be written only by top managers.
B)  Many companies now use blogs for crowdsourcing promotions to connect with their customers and to generate buzz that they hope will go viral on the Internet.
C)  Blogs can replace other communication channels in a PR crisis or an emergency.
D)  Blogs are usually used internally and are seldom used to provide company information to the press and the public.E) A) and D)
F) B) and D)

Question 19

What is the most effective strategy for controlling your e-mail inbox?

Accepted Answer

A)  Read and respond to every e-mail message within two minutes.
B)  Open your e-mail inbox just one day a week.
C)  Check your e-mail at set times.
D)  Get rid of e-mail altogether and communicate with text messages only.E) A) and B)
F) None of the above

Question 20

Blog posts can benefit from the _____________ pattern by emphasizing the big news up front, supported with specifics and background information.

Accepted Answer

The answer of Blog posts can benefit from the _____________...

Exam 7: Short Workplace Messages and Digital Media

What tool allows businesspeople to monitor many news sources in one convenient spot?

Correct AnswerverifiedShow Answer

Daniel is resigning from his position as a management consultant and would like a permanent record of his official resignation. Which of the following is the best communication channel for him to resign and to inform his supervisor of his resignation?

Correct AnswerverifiedShow Answer

Podcasting is one of the most popular Web 2.0 tools.

Correct AnswerverifiedShow Answer

In the workplace, Wikis are used exclusively by information technology departments.

Correct AnswerverifiedShow Answer

Including a subject line in an e-mail message is optional because these messages are usually short.

Correct AnswerverifiedShow Answer

In most businesses today, ____________________ is the communication channel of choice.

Correct AnswerverifiedShow Answer

Monique wants to be an effective e-mail communicator. What should she do?

Correct AnswerverifiedShow Answer

The term _____________ marketing refers to the rapid spread of messages online, much like infectious diseases that pass from person to person.

Correct AnswerverifiedShow Answer

Which of the following is not a common business use of blogs?

Correct AnswerverifiedShow Answer

E-mail is an effective communication channel for critical work situations such as human resources annual reviews, discipline, and promotions.

Correct AnswerverifiedShow Answer

What is the most accurate statement about the use of blogs to provide up-to-date information to the press and the public?

Correct AnswerverifiedShow Answer

Virginia has just been hired by a marketing firm that uses social and other electronic media. What advice should Virginia follow to protect herself?

Correct AnswerverifiedShow Answer

Blog posts can benefit from the _____________ pattern by emphasizing the big news up front, supported with specifics and background information.

Correct AnswerverifiedShow Answer

The major attraction of instant messaging (IM) in the workplace is that it allows real-time communication with colleagues anywhere in the world.

Correct AnswerverifiedShow Answer

What is the most effective strategy for controlling your e-mail inbox?

Correct AnswerverifiedShow Answer

Messages in today's digital age are shorter and more frequent than in the past.

Correct AnswerverifiedShow Answer

Memos are necessary for important internal messages

Correct AnswerverifiedShow Answer

Even privacy settings on social networking sites do not guarantee complete protection.

Correct AnswerverifiedShow Answer

What is the most accurate statement about instant messaging and texting on the job?

Correct AnswerverifiedShow Answer

Which of the following statements about digital media in the workplace is least accurate?

Correct AnswerverifiedShow Answer

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