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A firm will shut down in the short run if the total revenue that it would get from producing and selling its output is less than its


A) opportunity costs.
B) fixed costs.
C) variable costs.
D) total costs.

E) None of the above
F) All of the above

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By comparing the marginal revenue and marginal cost from each unit produced,a firm in a competitive market can determine the profit-maximizing level of production.

A) True
B) False

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Whenever a perfectly competitive firm chooses to change its level of output,holding the price of the product constant,its marginal revenue


A) increases if MR < ATC and decreases if MR > ATC.
B) does not change.
C) increases.
D) decreases.

E) A) and B)
F) All of the above

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Figure 14-7 Figure 14-7    -Refer to Figure 14-7.Suppose a firm in a competitive market,like the one depicted in panel (a) ,observes market price rising from P₁ to P₂.Which of the following could explain this observation? A) The entry of new firms into the market. B) The exit of existing consumers from the market. C) An increase in market supply from Supply₀ to Supply₁. D) An increase in market demand from Demand₀ to Demand₁. -Refer to Figure 14-7.Suppose a firm in a competitive market,like the one depicted in panel (a) ,observes market price rising from P₁ to P₂.Which of the following could explain this observation?


A) The entry of new firms into the market.
B) The exit of existing consumers from the market.
C) An increase in market supply from Supply₀ to Supply₁.
D) An increase in market demand from Demand₀ to Demand₁.

E) None of the above
F) B) and C)

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Suppose the total cost for various levels of output for a competitive firm are given in the table below: Suppose the total cost for various levels of output for a competitive firm are given in the table below:   If the market price is $8,how many units should the firm produce to maximize profit? A) 5 B) 6 C) 7 D) 8 If the market price is $8,how many units should the firm produce to maximize profit?


A) 5
B) 6
C) 7
D) 8

E) B) and D)
F) None of the above

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The competitive firm's long-run supply curve is that portion of the marginal cost curve that lies above average


A) fixed cost.
B) variable cost.
C) total cost.
D) revenue.

E) A) and D)
F) A) and C)

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In the long-run equilibrium of a market with free entry and exit,marginal firms are operating


A) at the point where average variable cost equals marginal cost.
B) at the minimum point on their marginal cost curves.
C) at their efficient scale.
D) where accounting profit is zero.

E) A) and B)
F) B) and C)

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The textile industry is composed of a large number of small firms.In recent years,these firms have suffered economic losses and many sellers have left the industry.Economic theory suggests that these conditions will


A) shift the demand curve outward so that price will rise to the level of production cost.
B) cause the remaining firms to collude so that they can produce more efficiently.
C) cause the market supply to decline and the price of textiles to rise.
D) cause firms in the textile industry to suffer long-run economic losses.

E) A) and B)
F) A) and C)

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A firm will shutdown in the short run if,for all positive levels of output,


A) its loss exceeds its fixed costs.
B) its total revenue is less than its variable costs.
C) the price of its product is less than its average variable cost.
D) All of the above are correct.

E) B) and D)
F) All of the above

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A market is competitive if (i) firms have the flexibility to price their own product. (ii) each buyer is small compared to the market. (iii) each seller is small compared to the market.


A) (i) and (ii) only
B) (i) and (iii) only
C) (ii) and (iii) only
D) All of the above are correct.

E) C) and D)
F) All of the above

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A firm's incentive to compare marginal revenue and marginal cost is an application of the principle that rational people think at the margin.

A) True
B) False

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Table 14-4 The following table presents cost and revenue information for John's Vineyard. Table 14-4 The following table presents cost and revenue information for John's Vineyard.    -Refer to Table 14-4.What is the average revenue when 4 units are sold? A) $0 B) $80 C) $90 D) $320 -Refer to Table 14-4.What is the average revenue when 4 units are sold?


A) $0
B) $80
C) $90
D) $320

E) None of the above
F) B) and C)

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The production decisions of perfectly competitive firms follow one of the Ten Principles of Economics,which states that rational people


A) consider sunk costs.
B) equate prices to the average costs of production.
C) will eventually leave markets that experience zero profit.
D) think at the margin.

E) A) and C)
F) B) and C)

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In a competitive market with free entry and exit,if all firms have the same cost structure,then


A) all firms will operate at efficient scale in the short run.
B) all firms will operate at efficient scale in the long run.
C) the price of the product will differ across firms.
D) the number of sellers in the market will steadily decrease over time.

E) None of the above
F) All of the above

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A competitive market is in long-run equilibrium.If demand decreases,we can be certain that price will


A) fall in the short run.All firms will shut down and some of them will exit the industry.Price will then rise to reach the new long-run equilibrium.
B) fall in the short run.No firms will shut down, but some of them will exit the industry.Price will then rise to reach the new long-run equilibrium.
C) fall in the short run.All, some, or no firms will shut down, and some of them will exit the industry.Price will then rise to reach the new long-run equilibrium.
D) not fall in the short run because firms will exit to maintain the price.

E) B) and C)
F) C) and D)

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Scenario 14-2 Assume a certain firm is producing Q = 1,000 units of output. At Q = 1,000, the firm's marginal cost equals $15 and its average total cost equals $11. The firm sells its output for $12 per unit. -Refer to Scenario 14-2.At Q = 1,000,the firm's profit amounts to


A) $-200.
B) $1,000.
C) $3,000.
D) $4,000.

E) B) and C)
F) B) and D)

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There are 500 identical firms in a competitive market.The firms do not use any resources that are available in limited quantities,and all of them have the following long-run cost structure: There are 500 identical firms in a competitive market.The firms do not use any resources that are available in limited quantities,and all of them have the following long-run cost structure:   The long-run supply curve for this market is A) positively sloped. B) horizontal at a price of $3.33. C) horizontal at a price of $5. D) horizontal at a price of $7. The long-run supply curve for this market is


A) positively sloped.
B) horizontal at a price of $3.33.
C) horizontal at a price of $5.
D) horizontal at a price of $7.

E) None of the above
F) A) and B)

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In a competitive market,firms are unable to differentiate their product from that of other producers.

A) True
B) False

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To answer the question,"How much revenue does the farm receive for the typical gallon of milk?" a dairy farmer must be able to calculate sunk cost.

A) True
B) False

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When a profit-maximizing firm's fixed costs are considered sunk in the short run,then the firm


A) can set price above marginal cost.
B) must set price below average total cost.
C) will never show losses.
D) can safely ignore fixed costs when deciding how much output to produce.

E) A) and B)
F) All of the above

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