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Total revenue


A) always increases as price increases.
B) increases as price increases, as long as demand is elastic.
C) decreases as price increases, as long as demand is inelastic.
D) remains unchanged as price increases when demand is unit elastic.

E) None of the above
F) B) and D)

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Figure 5-4 Figure 5-4    -Refer to Figure 5-4.Suppose the point labeled B is the  halfway point  on the demand curve and it corresponds to a price of $5.00.Then,between prices of $4.99 and $5.01,the price elasticity of demand is A)  less than 1 but greater than zero. B)  equal to 1. C)  greater than 1. D)  equal to zero. -Refer to Figure 5-4.Suppose the point labeled B is the "halfway point" on the demand curve and it corresponds to a price of $5.00.Then,between prices of $4.99 and $5.01,the price elasticity of demand is


A) less than 1 but greater than zero.
B) equal to 1.
C) greater than 1.
D) equal to zero.

E) A) and B)
F) A) and C)

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On a certain supply curve,one point is (quantity supplied = 200,price = $2.00) and another point is (quantity supplied = 250,price = $2.50) .Using the midpoint method,the price elasticity of supply is about


A) 0.2.
B) 0.5.
C) 1.0.
D) 2.5.

E) A) and B)
F) A) and C)

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Table 5-4 Table 5-4    -Refer to Table 5-4.As price rises from $10 to $12,the price elasticity of demand using the midpoint method is approximately A)  0.08. B)  0.18. C)  0.42. D)  0.58. -Refer to Table 5-4.As price rises from $10 to $12,the price elasticity of demand using the midpoint method is approximately


A) 0.08.
B) 0.18.
C) 0.42.
D) 0.58.

E) A) and B)
F) A) and D)

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Figure 5-14 Figure 5-14    -Refer to Figure 5-14.Using the midpoint method,what is the price elasticity of supply between points B and C? A)  1.67 B)  1.19 C)  0.84 D)  0.61 -Refer to Figure 5-14.Using the midpoint method,what is the price elasticity of supply between points B and C?


A) 1.67
B) 1.19
C) 0.84
D) 0.61

E) A) and B)
F) C) and D)

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When we move upward and to the left along a linear,downward-sloping demand curve,price elasticity of demand


A) first becomes smaller, then larger.
B) always becomes larger.
C) always becomes smaller.
D) first becomes larger, then smaller.

E) B) and D)
F) B) and C)

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Necessities such as food and clothing tend to have


A) high price elasticities of demand and high income elasticities of demand.
B) high price elasticities of demand and low income elasticities of demand.
C) low price elasticities of demand and high income elasticities of demand.
D) low price elasticities of demand and low income elasticities of demand.

E) A) and D)
F) B) and D)

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The demand for Godiva pumpkin truffles is likely quite elastic because


A) truffles melt easily.
B) this particular type of chocolate is viewed as a necessity by many chocolate lovers.
C) the market is broadly defined.
D) other types of chocolate are good substitutes for this particular flavor.

E) A) and C)
F) B) and D)

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If a 30 percent change in price causes a 15 percent change in quantity supplied,then the price elasticity of supply is about


A) 0.5, and supply is elastic.
B) 0.5, and supply is inelastic.
C) 2, and supply is inelastic.
D) 2, and supply is elastic.

E) None of the above
F) All of the above

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When demand is inelastic,a decrease in price increases total revenue.

A) True
B) False

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For which of the following goods is the income elasticity of demand likely highest?


A) natural gas
B) doctor's visits
C) hamburgers
D) boats

E) B) and C)
F) A) and B)

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At a price of $1.00,a local coffee shop is willing to supply 100 cinnamon rolls per day.At a price of $1.20,the coffee shop would be willing to supply 150 cinnamon rolls per day.Using the midpoint method,the price elasticity of supply is about


A) 0.45
B) 0.90
C) 1.11
D) 2.20

E) All of the above
F) A) and D)

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Which of the following is likely to have the most price inelastic demand?


A) laptop computers
B) iPod shuffles
C) designer jeans
D) college tuition for a junior or senior

E) None of the above
F) A) and B)

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Figure 5-6 Figure 5-6    -Refer to Figure 5-6.Sellers' total revenue would increase if the price A)  increased from $4 to $6. B)  increased from $16 to $18. C)  decreased from $8 to $6. D)  All of the above are correct. -Refer to Figure 5-6.Sellers' total revenue would increase if the price


A) increased from $4 to $6.
B) increased from $16 to $18.
C) decreased from $8 to $6.
D) All of the above are correct.

E) B) and C)
F) C) and D)

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Scenario 5-3 Milk has an inelastic demand, and beef has an elastic demand. Suppose that a mysterious increase in bovine infertility decreases both the population of dairy cows and the population of beef cattle by 50 percent. -Refer to Scenario 5-3.The change in equilibrium price will be


A) greater in the milk market than in the beef market.
B) greater in the beef market than in the milk market.
C) the same in the milk and beef markets.
D) Any of the above could be correct.

E) A) and D)
F) A) and C)

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If the price elasticity of demand is 1.5,regardless of which two points on the demand curve are used to compute the elasticity,then demand is


A) perfectly inelastic, and the demand curve is vertical.
B) elastic, and the demand curve is a straight, downward-sloping line.
C) perfectly elastic, and the demand curve is horizontal.
D) elastic, and the demand curve is something other than a straight, downward-sloping line.

E) A) and B)
F) A) and C)

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Which of the following is likely to have the most price elastic demand?


A) ice cream
B) frozen yogurt
C) vanilla ice cream
D) Häagen-Dazs® vanilla bean ice cream

E) C) and D)
F) B) and D)

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When demand is inelastic,an increase in price will cause


A) an increase in total revenue.
B) a decrease in total revenue.
C) no change in total revenue but an increase in quantity demanded.
D) no change in total revenue but a decrease in quantity demanded.

E) All of the above
F) A) and B)

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Price elasticity of supply measures how much the quantity supplied responds to changes in the price.

A) True
B) False

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Scenario 5-2 The supply of aged cheddar cheese is inelastic, and the supply of bread is elastic. Both goods are considered to be normal goods by a majority of consumers. Suppose that a large income tax increase decreases the demand for both goods by 10%. -Refer to Scenario 5-2.The change in equilibrium price will be


A) greater in the aged cheddar cheese market than in the bread market.
B) greater in the bread market than in the aged cheddar cheese market.
C) the same in the aged cheddar cheese and bread markets.
D) Any of the above could be correct.

E) A) and D)
F) All of the above

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