Question 1

A major restaurant chain wishes to understand consumer sentiment about its brand, so it analyzes social media comments, receipt survey data, call center conversation summaries from its CRM system and even reviews from websites like Urban Spoon. This illustrates which dimension of Big Data?

Accepted Answer

A)   Volume
B)   Vastness
C)   Velocity
D)   Variety
E)   ValueF) B) and C)
G) A) and D)

Question 2

Recognizing patterns, such as identifying fraudulent insurance claims made by otherwise consistent policyholders, is an example of which kind of descriptive analysis technique?

Accepted Answer

A)   Data screening
B)   Visualization
C)   Neural networks
D)   Data fusion
E)   Data miningF) A) and B)
G) A) and E)

Question 3

Taking multiple, random samples from an existing data set and running thousands of "what if" analyses, each with different assumptions about market conditions and other marketplace dynamics is an example of which of the following?

Accepted Answer

A)   Regression analysis
B)   Trend analysis
C)   Time series analysis
D)   Simulation analysis
E)   Spectral analysisF) A) and C)
G) C) and D)

Question 4

One way of understanding structured data is as filling rows of data on a spreadsheet.

Accepted Answer

A) True 
 B)False

Question 5

Social network analysis studies social connections where the leader in a network is a______________and the multiple followers are nodes on the______________.

Accepted Answer

The answer of Social network analysis studies social connections where...

Question 6

Data such as transactional data collected by banks, airlines and retailers is known as______________data.

Accepted Answer

A)   Structured
B)   Random
C)   Collected
D)   Unstructured
E)   BigF) A) and B)
G) B) and E)

Question 7

The auto insurance company that uses an App to monitor your driving behavior, collecting thousands of data points in the process, as part of providing you a policy quote illustrates which dimension of Big Data?

Accepted Answer

A)   Volume
B)   Vastness
C)   Velocity
D)   Variety
E)   ValueF) C) and E)
G) A) and D)

Question 8

Even if all data integration issues are addressed, the problem that remains for most companies when it comes to integrated data is:

Accepted Answer

A)   Finding ways to store it all
B)   Backing up the data properly
C)   Controlling access to the data
D)   Finding the hidden insights within the data
E)   Auditing the data regularlyF) B) and E)
G) A) and D)

Question 9

Data mining is a descriptive analysis technique used for finding nonlinear patterns in the data

Accepted Answer

A) True 
 B)False

Question 10

Starbucks creating over 800 "geofences" in the UK to send geotargeted text messages to customers is an example of using of mobile data.

Accepted Answer

location-b...

Question 11

Creating charts, graphs, images, diagrams and even word clouds that allow for better communication of data is an example of:

Accepted Answer

A)   Data fusion
B)   Visualization
C)   Neural networks
D)   Harmonization
E)   Data miningF) C) and D)
G) C) and E)

Question 12

The variety dimension of Big Data refers to:

Accepted Answer

A)   The amount of data being collected.
B)   The pace of data flow, both in and out of a firm.
C)   The different storage device capacities available for storing Big Data.
D)   The diversity of types or forms of data.
E)   The variety of businesses that utilize Big Data.F) A) and B)
G) B) and E)

Question 13

Which of the following is NOT considered a descriptive analysis technique?

Accepted Answer

A)   Data harmonization
B)   Data mining
C)   Data fusion
D)   Neural networks
E)   VisualizationF) A) and D)
G) C) and D)

Question 14

The descriptive analysis technique whose goal is to integrate and analyze data from various sources as opposed to relying on only a single source is known as:

Accepted Answer

A)   Data harmonization
B)   Data mining
C)   Data fusion
D)   Neural networks
E)   VisualizationF) A) and B)
G) A) and C)

Question 15

The volume dimension of Big Data refers to:

Accepted Answer

A)   The amount of data being collected.
B)   The pace of data flow, both in and out of a firm.
C)   The consistency of the data collection process.
D)   The diversity of types or forms of data.
E)   The capacity of the storage units on which data is stored.F) A) and E)
G) D) and E)

Question 16

The analysis technique to consider when searching for nonlinear patterns in data is:

Accepted Answer

A)   Visualization
B)   Data fusion
C)   Data modeling
D)   Data mining
E)   Neural networksF) A) and C)
G) B) and E)

Question 17

Which of the following does NOT represent the purpose of Big Data or what it is all about?

Accepted Answer

A)   Understanding current business practices better.
B)   Generating more data inputs.
C)   Seeking new opportunities to enhance future performance.
D)   Establishing the processes to yield insightful outcomes.
E)   All of the above are consistent with the value of Big Data.F) None of the above
G) B) and E)

Question 18

A great source of "Voice of the Customer" (VOC)  data is:

Accepted Answer

A)   Structured
B)   Mobile
C)   Omni-transactional
D)   Unstructured
E)   SocialF) None of the above
G) A) and C)

Question 19

Data in one context that is linked to data in another context, and another and another, such as Apple does to get a 360-degree view of customer purchasing is an example of______________-______________data.

Accepted Answer

The answer of Data in one context that is linked...

Question 20

The analysis that Major League Baseball uses to create its schedule each year, to optimize stadium commitments, travel, hotel, sponsorships and other factors, is an example of:

Accepted Answer

A)   Descriptive analysis
B)   Prescriptive analysis
C)   Chronological analysis
D)   Predictive analysis
E)   Spatial analysisF) B) and D)
G) A) and E)

Exam 6: Decision Support Systems Working With Big Data

Data mining is a descriptive analysis technique used for finding nonlinear patterns in the data

Correct AnswerverifiedShow Answer

The volume dimension of Big Data refers to:

Correct AnswerverifiedShow Answer

Social network analysis studies social connections where the leader in a network is a______________and the multiple followers are nodes on the______________.

Correct AnswerverifiedShow Answer

Data in one context that is linked to data in another context, and another and another, such as Apple does to get a 360-degree view of customer purchasing is an example of______________-______________data.

Correct AnswerverifiedShow Answer

The descriptive analysis technique whose goal is to integrate and analyze data from various sources as opposed to relying on only a single source is known as:

Correct AnswerverifiedShow Answer

The auto insurance company that uses an App to monitor your driving behavior, collecting thousands of data points in the process, as part of providing you a policy quote illustrates which dimension of Big Data?

Correct AnswerverifiedShow Answer

A major restaurant chain wishes to understand consumer sentiment about its brand, so it analyzes social media comments, receipt survey data, call center conversation summaries from its CRM system and even reviews from websites like Urban Spoon. This illustrates which dimension of Big Data?

Correct AnswerverifiedShow Answer

Data such as transactional data collected by banks, airlines and retailers is known as______________data.

Correct AnswerverifiedShow Answer

One way of understanding structured data is as filling rows of data on a spreadsheet.

Correct AnswerverifiedShow Answer

Taking multiple, random samples from an existing data set and running thousands of "what if" analyses, each with different assumptions about market conditions and other marketplace dynamics is an example of which of the following?

Correct AnswerverifiedShow Answer

Starbucks creating over 800 "geofences" in the UK to send geotargeted text messages to customers is an example of using of mobile data.

Correct Answerverifiedlocation-b...View AnswerShow Answer

A great source of "Voice of the Customer" (VOC) data is:

Correct AnswerverifiedShow Answer

The variety dimension of Big Data refers to:

Correct AnswerverifiedShow Answer

Which of the following is NOT considered a descriptive analysis technique?

Correct AnswerverifiedShow Answer

The analysis technique to consider when searching for nonlinear patterns in data is:

Correct AnswerverifiedShow Answer

Recognizing patterns, such as identifying fraudulent insurance claims made by otherwise consistent policyholders, is an example of which kind of descriptive analysis technique?

Correct AnswerverifiedShow Answer

The analysis that Major League Baseball uses to create its schedule each year, to optimize stadium commitments, travel, hotel, sponsorships and other factors, is an example of:

Correct AnswerverifiedShow Answer

Which of the following does NOT represent the purpose of Big Data or what it is all about?

Correct AnswerverifiedShow Answer

Creating charts, graphs, images, diagrams and even word clouds that allow for better communication of data is an example of:

Correct AnswerverifiedShow Answer

Even if all data integration issues are addressed, the problem that remains for most companies when it comes to integrated data is:

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Social network analysis studies social connections where the leader in a network is aand the multiple followers are nodes on the.

Correct Answer
verified

Data in one context that is linked to data in another context, and another and another, such as Apple does to get a 360-degree view of customer purchasing is an example of-data.

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
location-b...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified