Question 1

Stakeholder responsibility refers to

Accepted Answer

A)  the view that an organization has an obligation to those who can affect the achievement of its objectives.
B)  the obligation of a firm to price its products or services at a level whereby the consumer is treated fairly and the firm is still able to make a profit.
C)  the duty of a firm to maximize profits for its owners or stockholders.
D)  the concept that no expansion or additional research and development will occur until a company is making a profit.
E)  the idea that organizations are part of a larger society and are accountable to that society for their actions.F) B) and E)
G) B) and C)

Question 2

Generation Y is sometimes referred to as

Accepted Answer

A)  echo-boomers.
B)  baby boomers.
C)  baby busters.
D)  baby aughts.
E)  Generation 25.F) B) and E)
G) A) and D)

Question 3

Consider the copying of another's copyright,trademark,or patent.These are viewed as intellectual property.In the U.S.,unauthorized use,reproduction,or distribution of intellectual property is illegal.Yet in China,copying enjoys a long tradition and does not carry a stigma.For example,copying a masterpiece was historically considered an art form in its own right.The difference between the two countries shows that __________ affect(s) the view of ethica1 behavior held in each country.

Accepted Answer

A)  business culture
B)  industry practices
C)  corporate culture
D)  corporate expectations
E)  societal culture and normsF) A) and B)
G) A) and C)

Question 4

Ethics refers to the

Accepted Answer

A)  religious tenets of a country or ethnic region that shape its culture.
B)  social norms of a nation,community,or family.
C)  society's values and standards that are enforceable in the courts.
D)  moral principles and values that govern the actions and decisions of an individual or group.
E)  universal laws of man that go beyond individual or a group's beliefs of nations or religions.F) A) and E)
G) A) and D)

Question 5

The Nutritional Labeling and Education Act and the Child Protection Act are examples of legislation affecting which part of the marketing mix?

Accepted Answer

A)  promotion
B)  price
C)  place
D)  product
E)  fair tradeF) C) and D)
G) None of the above

Question 6

The legal concept of "let the buyer beware," which was pervasive in the American business culture prior to the 1960s,is referred to as __________.

Accepted Answer

A)  ad nauseum
B)  mea culpa
C)  quid pro quo
D)  cest la vie
E)  caveat emptorF) B) and E)
G) A) and E)

Question 7

Explain the trends in the racial and ethnic composition of the U.S.how marketers can use this information.

Accepted Answer

Another notable demographic characterist...

Question 8

Baby boomers can be defined as the generation of children born __________.

Accepted Answer

A)  between 1918 and 1945
B)  between 1946 and 1964
C)  between 1965 and 1976
D)  between 1977 and 1994
E)  since 1995F) B) and C)
G) A) and D)

Question 9

Arrowhead Brand Mountain Spring Water recently changed its bottle by reducing the size of its label by one-third,using 30% less plastic,and making the bottle more flexible for easier recycling.These efforts are part of the company's goal to engage in __________.

Accepted Answer

A)  sustainable development
B)  market development
C)  ISO 9000 compliance
D)  cause marketing
E)  environmental downsizingF) C) and D)
G) A) and B)

Question 10

-Which of the products in the Generics photo above is least likely,at this point in time,to be concerned with having its name become generic?

Accepted Answer

A)  Kleenex because most people just ask for a tissue.
B)  Jell-O because there are not other gelatin desserts.
C)  All Sports Disk because most people call it a Frisbee.
D)  Q-Tips because most people call it a cotton swab.
E)  Vaseline because most people refer to it as petroleum jelly.F) C) and D)
G) A) and D)

Question 11

Define the moral philosophy of utilitarianism and explain its relationship to capitalism.

Accepted Answer

Utilitarianism is a personal moral philo...

Question 12

The term that pertains to the income,expenditures,and resources that affect the cost of running a business or household is referred to as (the) __________.

Accepted Answer

A)  banking
B)  economy
C)  finances
D)  budgeting
E)  money managementF) C) and E)
G) B) and C)

Question 13

Recent legislation,such as the Children's Online Privacy Protection Act and the Controlling the Assault of Non-solicited Pornography and Marketing (CAN-SPAM) Act,are reforms that are

Accepted Answer

A)  promotion-related.
B)  price-related.
C)  distribution-related.
D)  self-regulated.
E)  product-related.F) All of the above
G) None of the above

Question 14

What is the difference between standard charitable contributions and cause marketing?

Accepted Answer

A firm's standard charitable contributio...

Question 15

Generally,the U.S.population is becoming

Accepted Answer

A)  smaller,younger,and more diverse.
B)  smaller,older,and more diverse.
C)  larger,younger,and less diverse.
D)  larger,younger,and more diverse.
E)  larger,older,and more diverse.F) A) and D)
G) C) and D)

Question 16

Which of the following is created a government entity to monitor business practices and stop unfair ones like misleading promotions?

Accepted Answer

A)  the Robinson-Patman Act
B)  the Consumer Product Safety Act
C)  the Lanham Act
D)  the Federal Trade Commission Act
E)  the Fair Packaging and Labeling ActF) A) and C)
G) B) and C)

Question 17

The Securities and Exchange Commission (SEC) works hard to prevent unscrupulous companies from "cooking" their books to paint investors and regulators a better financial picture than they really have.Yet,in the end,it is up to investors to research the companies in which they want to invest because __________ is the norm when investing in the stock market.

Accepted Answer

A)  modus operandi
B)  caveat emptor
C)  de facto marketing
D)  cest la vie
E)  anguis in herbaF) D) and E)
G) C) and D)

Question 18

In a(n) __________ economy,if prices rise faster than consumer incomes,the number of items consumers can buy decreases.

Accepted Answer

A)  deflationary
B)  expansionary
C)  recessionary
D)  inflationary
E)  depressiveF) None of the above
G) A) and B)

Question 19

Two prominent personal moral philosophies that have direct bearing on marketing practice are

Accepted Answer

A)  existentialism and pragmatism.
B)  pragmatism and idealism.
C)  moral idealism and utilitarianism.
D)  social responsibility and personal ethics.
E)  moral behaviorism and secular ethics.F) A) and B)
G) A) and C)

Question 20

In marketing,the set of values,ideas,and attitudes that are learned and shared among members of a group is referred to as __________.

Accepted Answer

A)  ideals
B)  morals
C)  ethics
D)  culture
E)  diversityF) B) and D)
G) C) and D)

Exam 3: Scanning the Marketing Environment, Ethical Behavior and Social Responsibility

Define the moral philosophy of utilitarianism and explain its relationship to capitalism.

Correct Answer
verified
Utilitarianism is a personal moral philo...
View Answer

Stakeholder responsibility refers to

Correct Answer
verified

What is the difference between standard charitable contributions and cause marketing?

Correct Answer
verified
A firm's standard charitable contributio...
View Answer

The legal concept of "let the buyer beware," which was pervasive in the American business culture prior to the 1960s,is referred to as __________.

Correct Answer
verified

Generally,the U.S.population is becoming

Correct Answer
verified

Baby boomers can be defined as the generation of children born __________.

Correct Answer
verified

Correct Answer
verified

In a(n) __________ economy,if prices rise faster than consumer incomes,the number of items consumers can buy decreases.

Correct Answer
verified

Which of the following is created a government entity to monitor business practices and stop unfair ones like misleading promotions?

Correct Answer
verified

Correct Answer
verified

Explain the trends in the racial and ethnic composition of the U.S.how marketers can use this information.

Correct Answer
verified
Another notable demographic characterist...
View Answer

Recent legislation,such as the Children's Online Privacy Protection Act and the Controlling the Assault of Non-solicited Pornography and Marketing (CAN-SPAM) Act,are reforms that are

Correct Answer
verified

-Which of the products in the Generics photo above is least likely,at this point in time,to be concerned with having its name become generic?

Correct Answer
verified

In marketing,the set of values,ideas,and attitudes that are learned and shared among members of a group is referred to as __________.

Correct Answer
verified

Two prominent personal moral philosophies that have direct bearing on marketing practice are

Correct Answer
verified

Ethics refers to the

Correct Answer
verified

Generation Y is sometimes referred to as

Correct Answer
verified

The Nutritional Labeling and Education Act and the Child Protection Act are examples of legislation affecting which part of the marketing mix?

Correct Answer
verified

The term that pertains to the income,expenditures,and resources that affect the cost of running a business or household is referred to as (the) __________.

Correct Answer
verified

Arrowhead Brand Mountain Spring Water recently changed its bottle by reducing the size of its label by one-third,using 30% less plastic,and making the bottle more flexible for easier recycling.These efforts are part of the company's goal to engage in __________.

Correct Answer
verified

Exam 3: Scanning the Marketing Environment, Ethical Behavior and Social Responsibility

Define the moral philosophy of utilitarianism and explain its relationship to capitalism.

Correct AnswerverifiedUtilitarianism is a personal moral philo...View AnswerShow Answer

Stakeholder responsibility refers to

Correct AnswerverifiedShow Answer

What is the difference between standard charitable contributions and cause marketing?

Correct AnswerverifiedA firm's standard charitable contributio...View AnswerShow Answer

The legal concept of "let the buyer beware," which was pervasive in the American business culture prior to the 1960s,is referred to as __________.

Correct AnswerverifiedShow Answer

Generally,the U.S.population is becoming

Correct AnswerverifiedShow Answer

Baby boomers can be defined as the generation of children born __________.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

In a(n) __________ economy,if prices rise faster than consumer incomes,the number of items consumers can buy decreases.

Correct AnswerverifiedShow Answer

Which of the following is created a government entity to monitor business practices and stop unfair ones like misleading promotions?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Explain the trends in the racial and ethnic composition of the U.S.how marketers can use this information.

Correct AnswerverifiedAnother notable demographic characterist...View AnswerShow Answer

Recent legislation,such as the Children's Online Privacy Protection Act and the Controlling the Assault of Non-solicited Pornography and Marketing (CAN-SPAM) Act,are reforms that are

Correct AnswerverifiedShow Answer

-Which of the products in the Generics photo above is least likely,at this point in time,to be concerned with having its name become generic?

Correct AnswerverifiedShow Answer

In marketing,the set of values,ideas,and attitudes that are learned and shared among members of a group is referred to as __________.

Correct AnswerverifiedShow Answer

Two prominent personal moral philosophies that have direct bearing on marketing practice are

Correct AnswerverifiedShow Answer

Ethics refers to the

Correct AnswerverifiedShow Answer

Generation Y is sometimes referred to as

Correct AnswerverifiedShow Answer

The Nutritional Labeling and Education Act and the Child Protection Act are examples of legislation affecting which part of the marketing mix?

Correct AnswerverifiedShow Answer

The term that pertains to the income,expenditures,and resources that affect the cost of running a business or household is referred to as (the) __________.

Correct AnswerverifiedShow Answer

Arrowhead Brand Mountain Spring Water recently changed its bottle by reducing the size of its label by one-third,using 30% less plastic,and making the bottle more flexible for easier recycling.These efforts are part of the company's goal to engage in __________.

Correct AnswerverifiedShow Answer

Correct Answer
verified
Utilitarianism is a personal moral philo...
View Answer

Correct Answer
verified

Correct Answer
verified
A firm's standard charitable contributio...
View Answer

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Another notable demographic characterist...
View Answer

Correct Answer
verified

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Correct Answer
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Correct Answer
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